Analytics Director

5 days ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Associate Director, Media Analytics and Insights

Company Description:

Publicis Groupe is a global leader in marketing, media, and digital transformation. Our mission is to help brands succeed in a rapidly changing world by providing innovative solutions that drive business growth and customer engagement.

About the Role:

We are seeking an experienced Associate Director, Media Analytics and Insights to join our team. As a key member of our analytics function, you will be responsible for applying data-driven insights to drive business decisions and optimize media investments. You will work closely with internal stakeholders and clients to design and implement modern measurement plans and roadmaps, and provide expert technical guidance on analytics and data visualization.

Key Responsibilities:

  • Build strong relationships with internal stakeholders and clients to drive business growth and customer engagement
  • Develop and implement data-driven insights to inform media investment decisions and optimize campaign performance
  • Design and lead the implementation of modern measurement plans and roadmaps to drive business outcomes
  • Provide expert technical guidance on analytics and data visualization to internal stakeholders and clients
  • Collaborate with cross-functional teams to develop and implement data-driven marketing strategies

Requirements:

  • Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand
  • Working knowledge of databases and SQL
  • Knowledge of web measurement technologies, including ad serving platforms and website analytics software
  • Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
  • Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing)
  • Experience in a cross-functional team environment with agency experience a big plus

What We Offer:

Publicis Groupe offers a dynamic and collaborative work environment, with opportunities for professional growth and development. We provide a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off. We also offer a competitive salary and bonus structure, as well as opportunities for professional development and advancement.

How to Apply:

If you are a motivated and experienced professional looking to join a dynamic team, please submit your application, including your resume and cover letter, to [insert contact information]. We look forward to hearing from you

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