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Brand and Product Marketing Specialist

2 months ago

Addison, Texas, United States Spotio Full time
Job Overview

Company Background

SPOTIO is a leading SaaS organization focused on enhancing field sales engagement. Our platform is trusted by numerous sales professionals globally to boost their activity, expand their sales pipeline, and achieve their sales objectives. We take pride in our top ranking on G2 reviews and recognition as one of the best workplaces in the Dallas-Fort Worth area.

Role Summary

As a Brand and Product Marketing Specialist at SPOTIO, you will be instrumental in crafting and disseminating engaging content and narratives that elevate brand visibility, captivate our target demographic, and bolster our marketing strategies. This role is ideal for a professional eager to leverage their expertise in content development, product marketing, and brand strategy.

  • Formulate and execute content strategies that boost brand recognition, increase website traffic, and drive lead generation.
  • Produce captivating and informative content across various channels, including blogs, social media, newsletters, and more.
  • Assist in shaping brand messaging and positioning, ensuring uniformity across all communication platforms.

Qualifications

  • A minimum of 3 years in content marketing, copywriting, or similar fields.
  • Exceptional written and verbal communication skills.
  • Proficient in copywriting and editing, with a strong attention to detail.
  • Solid understanding of SEO best practices and content optimization methods.
  • Innovative thinker with the ability to produce creative content ideas.
  • Excellent organizational skills, capable of managing multiple projects and meeting deadlines.
  • Bachelor's degree in marketing, communications, journalism, or a related discipline.

Preferred Qualifications

  • Familiarity with analytics tools for tracking and assessing content performance.
  • Experience with content management systems (CMS) and basic HTML knowledge.
  • Skilled in utilizing social media platforms and content promotion tools.
  • Basic design and video editing experience is a plus.
  • Knowledge of HubSpot or similar email automation platforms is advantageous.

Employee Benefits

SPOTIO offers a comprehensive benefits package from day one, including:

  • 100% coverage on the base medical insurance plan.
  • 75% coverage on dental and vision insurance plans.
  • 401K plan with a 3% company match.
  • $750 annual stipend for learning and development.
  • 8 paid holidays and 3 weeks of paid time off.
  • Optional benefits such as pet insurance and legal assistance.
  • 24/7 Employee Assistance Program providing free professional counseling services.
  • Flexible work-from-home options on select days.

Work Environment

This position operates in a hybrid model, requiring in-office attendance on designated days.

Core Values

  • Customer-Centric Approach - Understand customer goals and how we can help them achieve significant returns on investment.
  • Competitive Spirit - Foster a culture of ownership, urgency, and a drive for success.
  • Commitment to Excellence - Strive to be the best version of ourselves for our families, teams, customers, and the company.
  • Transparency - Encourage open, honest feedback and maintain clear visibility of key performance metrics.
  • Collaboration - Build strong relationships with team members, customers, and partners to enhance success.

SPOTIO is dedicated to providing equal employment opportunities without discrimination based on race, color, sex, age, religion, national origin, disability, or military status. All aspects of employment, including recruitment, hiring, training, and promotion, are conducted in accordance with this policy. Candidates must successfully complete a pre-employment background check and drug screening.

We welcome all qualified candidates eligible to work in the United States. However, we are unable to sponsor visas.