Research Analyst

5 days ago

Baton Rouge, Louisiana, United States SASSO Full time
Job Description

Job Summary:

We are seeking a highly motivated and detail-oriented Research Analyst to join our dynamic advertising agency, SASSO. As a Research Analyst, you will play a crucial role in providing strategic insights and data-driven recommendations to enhance our efforts and campaigns.

Key Responsibilities:

  • Conduct market research and competitive analysis to identify consumer insights, market trends, and advertising opportunities.
  • Collect and analyze data from various sources, including surveys, focus groups, social media, and industry reports, to provide meaningful insights for campaign planning.
  • Utilize statistical techniques and data visualization tools to interpret research findings and create compelling reports and presentations.
  • Establish a streamlined process and method as well as sources to perform qualitative and quantitative data mining and analysis.
  • Collaborate with the account management team to define research objectives, develop research methodologies, and align research activities with campaign goals.
  • Monitor and evaluate advertising campaigns to assess their effectiveness and identify areas for improvement.
  • Stay updated on industry trends, emerging technologies, and best practices in advertising research.
  • Work closely with the creative team to provide consumer insights and ensure that creative concepts align with target audience preferences and behaviors.
  • Assist in the development of research proposals, budgets, and timelines for client pitches and projects.
  • Maintain and update research databases, ensuring data accuracy and accessibility.
  • Support the account management team in client meetings by presenting research findings and answering questions related to market research.

Requirements:

  • 3-5+ years of research and strategy experience, developing data insights.
  • In-depth knowledge of data mining technologies and platforms/sources (e.g., SPSS, R, Excel, Harris Poll Tracking, SEMrush, Moz, Survey Monkey, Tableau, etc.) to manipulate and analyze large datasets.
  • Knowledge of qualitative and quantitative research methodologies, including survey design, focus groups, and data visualization techniques.
  • Proven experience as a research analyst, preferably in an advertising agency or marketing research firm.
  • Strong analytical skills and the ability to translate complex data into actionable insights.
  • Experience managing focus groups and data contractors.
  • Strong strategic, analytical, creative, organizational, and personal skills.
  • Familiarity with advertising platforms, digital marketing, and social media analytics is desirable.
  • Commitment to working in a team-based environment.
  • Detail-oriented with exceptional organizational and time management abilities.
  • Ability to work under tight timelines while maintaining attention to detail.
  • A positive and proactive attitude, with the ability to use initiative.
  • A natural problem solver.
  • Resilience in dealing with problems and constructive criticism.
  • Technologically savvy and up-to-date in all of the latest trends in your area of expertise.
  • Ability to travel, if/when necessary.
  • Excellent written and verbal communication skills, with the ability to present research findings clearly and effectively.
  • Agency experience preferred.

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