Brand Marketing Coordinator
2 weeks ago
Brand Marketing Coordinator -
We are seeking a dedicated professional to join our team at Brookside Health Group (BHG) in a full-time capacity.
This position operates on a standard workweek from Monday to Friday, with a hybrid work model that necessitates in-office attendance on specific days.
Key Responsibilities
Brand Oversight
- Strategic Insight: Maintain a comprehensive understanding of BHG's branding, strategic initiatives, and marketing objectives.
- Campaign Development: Assist in the planning and analysis of global brand campaigns, and create promotional materials.
- Cross-Functional Collaboration: Coordinate with digital, content, and creative teams to ensure cohesive channel strategies and campaign evaluations.
- Creative Leadership: Direct the creative process for marketing and media assets.
- Project Oversight: Manage timelines for new initiatives and internal review cycles.
- Performance Analysis: Conduct campaign evaluations and quarterly performance reporting, interpreting key metrics.
- Digital Asset Management: Supervise online platforms for branded materials and resources.
- Brand Compliance: Ensure adherence to branding standards for BHG and its affiliates.
- Communication Support: Facilitate communication for affiliate brands and manage vendor relationships.
- Event Representation: Serve as a brand representative at various events.
- Collaborative Engagement: Act as a liaison for BHG clinic operations to implement effective marketing strategies.
- Project Initiation: Support the intake of new marketing requests and formulate strategic briefs.
- Marketing Strategy: Design and implement marketing strategies for various service lines and specialties.
- Physician Integration: Spearhead marketing initiatives for onboarding new physicians.
- Request Management: Assist with clinic marketing inquiries and special projects.
- Team Communication: Ensure consistent dialogue between marketing and operational teams.
- Project Leadership: Direct project coordination for clinic and operational client initiatives and strategic events.
- Financial Oversight: Manage relevant marketing budgets and assist with financial processes.
- Undertake other tasks as assigned.
- Educational Background: A Bachelor's degree in Marketing, Communications, Business Administration, Management, or a related discipline is preferred.
- Professional Experience: A minimum of 6 years of relevant experience is required.
- Professional Expertise: Experience in marketing, communications, project management, media campaigns, and corporate branding.
- Integrated Marketing: Proficiency in managing integrated marketing programs for diverse audiences.
- Influential Communication: Ability to establish credibility and influence leadership regarding marketing strategies.
- Data Simplification: Capability to distill complex data into actionable insights.
- Project Management: Strong skills in managing projects, leading teams, and meeting deadlines.
- Organizational Skills: Excellent organizational, communication, and time management abilities.
- Analytical Thinking: Strong analytical skills with the ability to present information and devise creative solutions.
- Self-Starter: Ability to independently lead projects from inception to completion.
- Collaborative Spirit: Effective collaboration within and outside the organization.
- Writing Proficiency: Strong writing, editing, and communication skills with a keen attention to detail.
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