Media Analytics Expert
6 days ago
We are seeking a highly skilled Amazon Media Analytics Manager to join our team at Kimberly-Clark. As a key member of our organization, you will play a critical role in analyzing data, summarizing insights, and providing program management support to enable Marketing Insight development and cross-organization collaboration.
Key Responsibilities- Champion Adoption of Amazon Marketing Cloud (AMC): Drive the adoption of AMC across our organization, ensuring seamless integration into our operating rhythm.
- Drive Audience Insights and Strategies: Leverage AMC to deliver actionable insights, design, and strategies that support brand strategy and drive marketing KPIs in collaboration with internal teams, Amazon, and agency partners.
- Monitor and Synthesize Media Results: Monitor and synthesize short-term media results, competitive insights, and recommend optimizations across all relevant data sources.
- Contextualize Amazon Media Performance: Synthesize and contextualize Amazon Media Performance relative to national and retail activities, Amazon Paid and Organic trends.
- Support Brand Strategies: Work closely with Amazon Brand Managers to support their media strategies, media performance, and integration.
We are looking for a highly motivated and experienced professional with a strong background in data analytics and science. You will have a proven track record of driving business growth through data insights and a passion for staying up-to-date with the latest industry trends and technologies.
Requirements- Bachelor's degree in Business, Economics, Engineering, Math/Science, or a related field.
- 3+ years of experience in data analytics/science with a focus on media tools and capabilities, including Amazon Marketing Cloud (AMC) and Skai.
- Advanced knowledge of SQL and proficiency in different types of databases.
- Ability to translate complex data into actionable business insights.
- Strong analytical and problem-solving skills with a drive towards delivering results.
- Acumen of Amazon Advertising ecosystem and measurement suite.
- Experience with marketing clean rooms.
- Desire to progress into future analytics roles with impact on brand strategy.
- Expertise in data visualization software for effective data presentation.
- Solid understanding of Data Science and Marketing Science subjects.
We offer a comprehensive benefits package, including medical, dental, and vision coverage options, flexible savings and spending accounts, diverse income protection insurance options, and additional programs and support for your well-being and career development.
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