Marketing Operations Director for Public Sector Innovation
6 days ago
Euna Solutions is a leading provider of purpose-built software solutions for the public sector, empowering over 3,000 organizations to thrive with efficiency and effectiveness. Our mission is to foster thriving communities, dynamic workforces, and engaged citizens by enabling agencies to operate more efficiently and connect intelligently.
Job SummaryWe are seeking an experienced Marketing Operations Director to lead our marketing efforts and drive pipeline growth across our diverse product lines. As a strategic leader, you will be responsible for streamlining our MarTech stack, aligning cross-functional teams, and influencing stakeholders to ensure efficient, scalable marketing processes that deliver measurable impact.
Main Responsibilities- Lead and Inspire a Team: Mentor and lead a high-performing marketing operations team, fostering a culture of collaboration, innovation, and accountability.
- Strategic MarTech Management: Take a strategic view of the MarTech stack, assessing and optimizing tools like Pardot, Salesforce, Lean Data, Pursuit, 6sense, and others to drive efficiency, scalability, and ROI.
- Drive Marketing Automation: Develop frameworks to maintain and enhance prospect data, create automation rules, and support seamless lead flow from marketing to sales.
- Collaborate Cross-Functionally: Act as the key liaison between Marketing, Revenue Operations, and other internal stakeholders to align goals and drive results.
- Data Stewardship: Establish robust data management processes, ensure database quality, and educate teams on best practices. Act as a steward of data integrity.
- Analytics and Reporting: Develop comprehensive performance reports, offering actionable insights and recommendations to stakeholders.
- Innovation and Best Practices: Keep pace with best practices in marketing operations around ABM, lead routing, sales qualification methodologies and more.
- Efficient Process Implementation: Proactively identify inefficiencies in marketing processes and implement strategic improvements to drive operational excellence.
We provide a competitive salary of $120,000 - $160,000 per year, depending on experience, plus a range of benefits, including flexible time and remote work options, wellness days, community engagement opportunities, and a comprehensive health and dental plan.
Requirements- Experience: 5+ years in marketing operations, MarTech administration, or related roles, with at least 2 years in a leadership or management position.
- Leadership Skills: Demonstrated ability to lead and inspire teams, manage priorities, and develop team members for growth and success. Ability to build strong relationships and influence stakeholders across functions and levels.
- Strategic Vision: A forward-thinking approach to technology and processes, with the ability to identify opportunities for innovation and optimization.
- Technical Expertise: Deep knowledge of Pardot and Salesforce; familiarity with HubSpot, ABM platforms, and other tools is a strong plus. Hands-on experience in building lists, workflows, reports, and marketing campaigns is essential. HTML and/or CSS skills are a bonus.
- Data-Driven Decision-Making: Strong analytical skills, with the ability to interpret metrics and translate them into actionable strategies.
We are committed to empowering the public sector workforce and building trust and transparency in our communities. Our core values shape our everyday actions:
- We Are One: We maintain a team-first attitude, striving for a culture of unity, learning, and shared success.
- We Drive Results: We set clear goals, remain focused on desired outcomes, and take the initiative in problem-solving and decision-making.
- We Are Growth Oriented: We embrace diverse perspectives, engage in continuous learning, and make smart spending decisions.
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