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Sales and Marketing Director

1 month ago

Sugar Land, Texas, United States Brookdale First Colony Full time
Overview

Brookdale First Colony is a leading provider of senior living solutions, and we're seeking a highly skilled Sales and Marketing Director to join our team.


As a Sales and Marketing Director, you will be responsible for maintaining and improving the occupancy level and revenue production of our community, in accordance with our marketing and business plans. This includes completing sales calls, closing sales, and developing and maintaining relationships with residents, family, and professional referral sources.


You will also be responsible for planning, coordinating, and implementing monthly prospect and/or referral source activities and events, as specified by our community marketing plan. Additionally, you will partner with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.


We offer a competitive salary range of $59,630.00 per year, as well as a comprehensive benefits package, including health insurance, life insurance, and retirement plans. You will also have opportunities for professional development and ongoing programs to support your overall health and wellness.


We are an equal opportunity employer and a drug-free workplace. If you're a motivated and results-driven individual with a passion for sales and marketing, we encourage you to apply for this exciting opportunity.


Responsibilities
  • Maintain and/or improve upon the occupancy level of the community in accordance with the marketing and business plans.
  • Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs.
  • Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
  • Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance.
  • Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
  • Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management.
  • Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
  • Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports.
  • Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.
  • Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.

Qualifications

Education and Experience: Bachelor's Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required. A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.



Certifications, Licenses, and Other Special Requirements: Frequent car travel requires the incumbent to possess and maintain a valid driver's license.



Management/Decision Making: Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.



Knowledge and Skills: Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems. Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Knowledge of state regulations impacting or directing the delivery of services is required. Ability to operate personal computers and related software is required. Previous experience with contact management database, Microsoft Word, Excel, and Outlook is preferred. Ability to effectively manage time, tasks and projects in a dynamic environment is required. Ability to build trust and act honestly in relationships with others is required. Ability to assess and understand customers' expectations, needs and circumstances is essential. Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity is required. Ability to effectively listen and communicate verbally and in writing is essential.



Physical Demands and Working Conditions

  • Standing
  • Walking
  • Sitting
  • Use hands and fingers to handle or feel
  • Reach with hands and arms
  • Talk or hear
  • Ability to lift: up to 25 pounds
  • Vision
  • Requires interaction with co-workers, residents or vendors
  • Occasional weekend or evening work if needed to ensure shift coverage
  • Requires Travel: Frequently

Brookdale is an equal opportunity employer and a drug-free workplace.


Salary Range Information$59,630.00 / year