Digital Marketing Automation Director

2 hours ago


Covington, Kentucky, United States Fidelity TalentSource LLC Full time

Job Title: Director, Digital Marketing Automation

About the Role:

We are seeking a highly skilled Director of Digital Marketing Automation to join our Marketing Technology team. As a key member of our team, you will be responsible for designing innovative solutions leveraging cloud technologies to drive business growth and customer engagement.

Key Responsibilities:

  • Develop and implement Martech strategies for Financial Service B2B and B2C organizations, focusing on measurable outcomes.
  • Connect data ecosystems to develop fully integrated cross-channel journeys, driving customer experiences.
  • Lead technical teams, coaching and mentoring junior developers to deliver complex digital programs.
  • Collaborate with business partners to understand their needs and translate them into innovative solutions.
  • Track the effectiveness of solutions and provide insights to drive business decisions.

Requirements:

  • Experience in solutioning and developing Martech strategies for Financial Service B2B and B2C organizations.
  • Demonstrated expertise in connecting data ecosystems and developing fully integrated cross-channel journeys.
  • Ability to lead technical teams and coach junior developers.
  • Experience with Salesforce Marketing Cloud, Salesforce CRM, and other marketing tech applications.
  • Ability to work comfortably in Agile methodology.
  • Understanding of industry best practices related to digital customer experiences.

About Fidelity:

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future, assist companies and non-profit organizations in delivering benefits to their employees, and provide institutions and independent advisors with investment and technology solutions.

What We Offer:

  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • A competitive compensation and benefits package.
  • A hybrid working model that blends the best of both onsite and offsite work experiences.

How to Apply:

If you are a motivated and experienced professional looking to join a dynamic team, please submit your application. We look forward to hearing from you.



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