Vice President of Strategic Initiatives

2 weeks ago

Parsippany, New Jersey, United States McCann Health Managed Markets | An IPG Health Company Full time

Position Overview

The Director of Strategic Planning is tasked with leveraging customer insights to address creative challenges and foster brand development. This role serves as a strategic lead, focusing on pharmaceutical marketing and advertising directed at practice managers, payers, and the professional community. A robust background in Managed Markets and a deep understanding of the practice manager demographic, particularly in securing coverage for individual patients and navigating provider reimbursement, is essential.

Our agency promotes a collaborative and educational culture, enriched by the extensive resources of IPG Health.

Key Responsibilities:

  • Independently manage key strategic initiatives, including customer insight generation, competitive analysis, creative brief formulation, channel strategy development, and messaging.
  • Lead strategy teams to create and implement comprehensive strategic frameworks and initiatives.
  • Enhance the agency's understanding of coverage and reimbursement processes relevant to our business.
  • Collaborate with various agency departments to integrate strategic thinking across all projects.
  • Act as the strategic lead for assigned accounts, delivering insightful and value-driven solutions to clients.
  • Conduct research to support strategy and creative development.
  • Oversee the strategic components of new business proposals.

Qualifications:

  • Demonstrated expertise in generating insights and developing channel strategies and value propositions for practice managers and payer/population health decision-makers.
  • Comprehensive understanding of benefit designs in Medicare, Medicaid, and Commercial/Private health insurance.
  • Experience with benefits investigations and prior authorizations to secure insurance coverage for biologics.
  • Knowledge of provider reimbursement mechanisms.
  • Proven ability to lead workshops and facilitate brainstorming sessions.
  • Strong grasp of managed markets and their relevance to pharmaceutical brands.
  • Solid understanding of strategic frameworks.
  • Effective communication skills, both written and verbal.
  • Exceptional presentation abilities.
  • Experience in managed markets from either agency or client perspectives.

At McCann Health Managed Markets, our focus is solely on managed markets. We are committed to ensuring that patients receive the medications they require.

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