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Vice President of Strategic Initiatives

2 months ago

Parsippany, New Jersey, United States McCann Health Managed Markets | An IPG Health Company Full time

Position Overview

The Director of Strategic Planning is tasked with leveraging customer insights to tackle creative challenges and cultivate brand-enhancing concepts. This role serves as a strategic lead in the pharmaceutical marketing and advertising sector, focusing on the practice manager, payer, and professional communities. A robust background in Managed Markets and a deep understanding of the practice manager demographic, particularly in securing coverage for individual patients and provider reimbursement, are essential for success in this position.

Experience a collaborative and educational culture within our distinctive agency environment, which combines the advantages of the extensive resources available through IPG Health.

Key Responsibilities:

  • Independently manage job responsibilities, including leadership in critical strategic initiatives such as customer insight generation, competitive analysis, creative brief formulation, channel strategy development, and messaging.
  • Oversee strategy assignments and guide teams in crafting and executing comprehensive strategic platforms and initiatives.
  • Enhance the agency team's comprehension and application of coverage and reimbursement processes relevant to the business.
  • Collaborate with various Agency departments to ensure strategic insights are integrated into all facets of the agency's operations.
  • Serve as the strategy lead for pertinent business accounts, delivering effective and value-driven solutions to clients.
  • Direct research efforts related to strategy and creative development.
  • Lead the strategic elements of new business proposals.

Qualifications:

  • Demonstrated expertise in generating insights and developing channel strategies and value propositions tailored to the practice manager and/or payer/population health decision-maker audience.
  • In-depth understanding of benefit designs across Medicare, Medicaid, and Commercial/Private health insurance.
  • Experience in conducting benefits investigations and prior authorizations to secure insurance coverage for biologics.
  • Knowledge of provider reimbursement processes.
  • Proven experience in leading workshops and facilitating brainstorming sessions.
  • Strong grasp of managed markets and their relevance to pharmaceutical brands.
  • Solid understanding of strategic frameworks.
  • Proficient in both written and verbal communication.
  • Exceptional presentation skills.
  • Managed markets experience from either agency or client-side perspectives.

At McCann Health Managed Markets, our sole focus is on managed markets. We are committed to ensuring that patients receive the medications they require.