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Senior Director of Strategic Initiatives

2 months ago

Parsippany, New Jersey, United States McCann Health Managed Markets | An IPG Health Company Full time

Position Overview

The role of the Director of Strategic Planning is pivotal in leveraging customer insights to tackle creative challenges and generate impactful branding concepts. This position serves as a strategic lead in the pharmaceutical marketing and advertising sector, focusing on the practice manager, payer, and professional communities. A robust background in Managed Markets and a deep understanding of the practice manager demographic, particularly in relation to securing coverage for individual patients and provider reimbursement, is essential.

Work Environment

Experience a collaborative and educational culture within our distinctive agency environment, which combines the advantages of extensive network resources from IPG Health.

Key Responsibilities:

  • Independently manage job functions, providing leadership in critical strategic initiatives such as customer insight generation, competitive analysis, creative brief formulation, channel strategy development, and messaging.
  • Oversee strategy projects and teams to create and implement comprehensive strategic frameworks and initiatives.
  • Enhance the agency team's comprehension and application of coverage and reimbursement processes relevant to the business.
  • Collaborate with various Agency departments to ensure strategic thinking is integrated into all facets of the agency's operations.
  • Serve as the strategy lead for relevant business segments, delivering effective and value-driven solutions to clients.
  • Conduct research related to strategy and creative development.
  • Direct the strategic elements of new business proposals.

Qualifications:

  • Demonstrated expertise in generating insights and developing channel strategies and value propositions tailored to the practice manager and/or payer/population-health decision-maker audience.
  • Comprehensive understanding of benefit designs across Medicare, Medicaid, and Commercial/Private health insurance.
  • Experience with benefits investigations and prior authorizations to secure insurance coverage for biologics.
  • Knowledge of provider reimbursement processes.
  • Proven ability to lead workshops and facilitate brainstorming sessions.
  • Strong grasp of managed markets and their relevance to pharmaceutical brands.
  • Solid understanding of strategic frameworks.
  • Effective communication skills, both written and verbal.
  • Exceptional presentation abilities.
  • Managed markets experience from either agency or client-side perspectives.

At McCann Health Managed Markets, our sole focus is on managed markets. We are committed to ensuring that patients receive the medications they require.