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Sports Manager
2 months ago
The Manager, Strategic Planning - Sports & Olympics is a key member of a team of enthusiastic media professionals who connect various divisions at NBCUniversal. This role will oversee all Olympics, World Cup, and Sports Tentpole (Super Bowl, Golf Majors, Premier League, NBA, etc.) sales planning activity across the NBCUniversal local portfolio. This includes cross-team communication and education with Business Development Sales Leaders, Holding Company Account Managers, and national partners to ensure that all client needs are met and all planning and post-sale is tracked and delivered.
Key Responsibilities:- Lead in the creation of generic cross-platform media plans for Olympics, World Cup, and Sports Tentpoles (including Super Bowl, Golf Majors, Premier League, NBA, etc.) based on market costs, available inventory, and approved products.
- Manage a team of sports-focused Strategic, Multi-Platform Sales Planners to ensure seamless execution of sales planning activities.
- Liaison with research, strategy, production, AdOps, editorial, and finance teams to develop pricing and create streamlined tracking and distribution models for major events.
- Assist with developing and executing high-level RFPs and strategic marketing/cross platform media proposals and sponsorships across the NBCUniversal portfolio (containing NBC & TLMD owned stations and affiliates, OTT/CTV/Peacock, Regional Sports Networks, National Diginet Cable, FAST, social, and additional targeted digital assets) to meet advertiser objectives.
- Maintain relationships with direct client partners during pre-sale and post-sale by communicating campaign deliveries and post-buy analysis.
- Optimize and implement planning and booking processes across NBCUniversal Local Division to ensure efficient sales planning activities.
- Oversee tentpole delivery tracking and communicate status to senior management to ensure timely delivery of sales planning activities.
- Complete additional projects as directed by VP of Strategic Planning & Marketing and Director of Strategic Planning including project management, content creation, strategic planning, and tentpole event activation.
- Assist in the coordination of sales marketing materials to ensure consistent branding and messaging across sales activities.
