Sports Marketing Coordinator

2 weeks ago

New York, New York, United States ESPN Full time
Job Title: Sports Marketing Coordinator

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including MLB, F1, women's college sports, the Masters, Tennis, WNBA, men's college basketball and college baseball, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.

Job Summary:

The Sports Marketing Coordinator supports the marketing and promotional planning and execution of MLB, F1, Tennis, The Masters, College Baseball and recently acquired LOVB. This position provides support in the development and execution of these properties' marketing strategies and multi-platform promotional plans across ESPN (including ESPN+), in addition to providing overall support for the Sports Marketing team. The Marketing Coordinator will be a key liaison between our sports marketing team, media team, internal and external creative teams, and the broader ESPN cross-functional organization.

Responsibilities:
  • Supports creative development and execution of marketing materials
  • Builds creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
  • Develops the relationship and production timelines with the internal creative teams
  • Ensures accuracy and excellence of all work done internally and by creative agencies
  • Provides input on creative development and execution of marketing materials
  • Partners closely with Media on the scheduling and delivery of on and off channel assets
  • Liaisons day-to-day correspondence with internal and external creative partners including relaying creative feedback and management of full timelines.
  • Develops a full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate
  • Aides in the management of the budget
  • Works with the research and media teams to translate data into inputs
Requirements:
  • Minimum of 1 year of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management
  • Impressive verbal and written skills
  • Positive energy with a 'can do' attitude
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Strong work ethic, detail-oriented and collaborates to get the job done.
  • Fundamental understanding of the ESPN portfolio, including its DTC product ESPN+.
  • Sports knowledge including both a fan and business perspective
Preferred Qualifications:
  • Outstanding team player with strong interpersonal skills
  • Strong analytical skills and active mind
  • Knowledge and an interest in the evolving media landscape and media consumption habits
  • Hunger for learning & making a difference; open minded
  • A healthy appreciation for the role of sports with cultural trends
  • Strategic thinker with finely-tuned critical thinking skills
  • Solution-oriented
  • Highly collaborative and a relationship builder
  • Strong writer and comfortable presenter
Education:
  • High school diploma or equivalent

#ESPNMEDIA

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