B2B Marketing Lead

1 week ago


Wayne, Pennsylvania, United States Surgent McCoy CPE LLC Full time
Job Overview

Surgent McCoy CPE LLC is on the lookout for a B2B Marketing Lead to enhance our marketing efforts.

About Us:

Surgent McCoy CPE LLC specializes in delivering engaging continuing education tailored for professionals across various experience levels, particularly in the Finance/Accounting and Healthcare sectors. Our team is driven by innovation and a passion for learning, fostering a workplace that values diversity and collaboration.

Role Responsibilities:

  • Develop and implement comprehensive partner marketing strategies in collaboration with Sales and partner marketing teams.
  • Coordinate marketing initiatives that address both B2C and B2B needs to achieve customer acquisition goals.
  • Conduct thorough market research on industry events and manage the events calendar.
  • Analyze client and market data to inform strategies related to target audiences.
  • Identify opportunities for improvement through data analysis.
  • Stay informed on B2B industry trends and technologies to align with brand objectives.
  • Collaborate with internal teams and external partners to ensure timely project execution.
  • Support the Enterprise Sales team by managing marketing requests and executing integrated marketing initiatives.
  • Document marketing processes and tools for sales enablement.
  • Undertake additional projects as required.

Qualifications:

  • Proven problem-solving skills and strategic thinking abilities that enhance digital customer experiences.
  • Strong learning agility and curiosity.
  • Exceptional interpersonal and leadership capabilities.
  • Proficient in creating diverse communication materials for various audiences.
  • Ability to leverage data to inform strategic direction.
  • Professional demeanor with a positive attitude towards colleagues and clients.
  • Capacity to manage multiple projects simultaneously.
  • Experience in managing agency relationships.

Education and Experience:

  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
  • Minimum of 1 year in project or vendor management.
  • At least 3 years of marketing experience.
  • Familiarity with marketing technologies such as Microsoft Dynamics, HubSpot, WordPress, and Sitefinity.

Equal Opportunity Statement:

Surgent McCoy CPE LLC is committed to providing equal employment opportunities and prohibits discrimination of any kind.



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