Senior Vice President of Marketing and Ecommerce

3 days ago

Phoenix, Arizona, United States Leslie's Poolmart, Inc. Full time
Job Title: Senior Vice President of Marketing and Ecommerce

Leslie's Pool Supplies is seeking a highly experienced Senior Vice President of Marketing and Ecommerce to lead our marketing and ecommerce efforts. As a key member of our executive team, you will be responsible for developing and executing a comprehensive marketing and ecommerce strategy that drives growth, profitability, and operational excellence.

Responsibilities:
  • Develop and implement a marketing and ecommerce strategy that aligns with business objectives and supports company growth initiatives.
  • Oversee the development and execution of brand positioning, messaging, and communication strategies to elevate brand visibility and reputation.
  • Lead strategies to attract, retain, and engage customers, optimizing marketing channels such as digital, social media, traditional media, and direct marketing.
  • Develop and implement comprehensive loyalty programs that drive customer engagement and increase customer lifetime value of our Pool Perks members.
  • Manage and optimize the company's Snowflake / Power BI platform driving towards faster insight delivery.
  • Oversee the P&L of ecommerce looking to maximize the contribution of our digital channels.
  • Own the digital roadmap and continually prioritize initiatives to deliver a seamless ecommerce experience.
  • Analyze marketing and ecommerce data to identify trends, opportunities, and areas of improvement.
  • Measure and report on performance against key metrics across marketing and ecommerce.
  • Build, mentor, and lead a high-performing marketing and ecommerce team, fostering innovation, creativity, and collaboration.
  • Work closely with merchant, store, and technology teams to ensure efforts are aligned with product launches, sales strategies, and customer experiences.
  • Present marketing and ecommerce plans and performance updates to the board of directors, executive team, and other key stakeholders.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
  • 10-15+ years of progressive marketing experience with at least 5 years in a senior leadership role (VP, SVP, CMO, CDO) within a public company or fast-growing organization.
  • Proven track record of leading and developing high-performing marketing teams.
  • Deep understanding of digital marketing, brand management, customer engagement, and data analytics in a competitive marketplace.
  • Strong communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels, including board members and investors.
  • Data-driven mindset with experience in leveraging marketing metrics and KPIs to drive decision-making.
  • Ability to translate business objectives into innovative marketing strategies and campaigns.
  • Familiarity with regulations and compliance standards related to marketing, advertising, and customer data protection in a public company environment.
  • Alignment with Leslie's culture, values, and mission.
Benefits:
  • Comprehensive medical, pharmacy, dental, and vision plan options.
  • Health savings account (with enrollment in the high deductible health plan option).
  • Health and dependent care flexible spending accounts.
  • Company-paid basic life and AD&D insurance.
  • Voluntary supplemental life insurance.
  • Company-paid short-term disability and voluntary long-term disability insurance.
  • Pre-tax and Roth 401(k) with company match.
  • Paid vacation, sick, and bereavement leave.
  • Paid holidays, including a floating personal day.
  • Employee assistance and wellness programs.
  • Product discounts at Leslie's Retail stores.

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