Senior Community Outreach Coordinator

2 weeks ago

Atlanta, Georgia, United States DiabloFreud Tools Full time

EXCELLENCE REQUIRES THE BEST.

Recognized as industry leaders, Diablo/Freud Tools elevates the market by delivering Top-Tier and Eco-Friendly cutting tool and power tool accessory solutions tailored for professional users. With innovation as our guiding principle, Diablo/Freud Tools is committed to 'raising the bar' by introducing cutting-edge technology to both portable and stationary tool markets, enhancing quality and performance while saving our users valuable time and resources. Our dedication to safety on the job site is matched only by our exceptional team.

At Diablo/Freud Tools, we emphasize a 'People First' philosophy. We believe that to be the best, we must attract and retain top talent. This commitment is reflected in our investment in ongoing training and professional development opportunities. We foster a culture that is innovative, supportive, enjoyable, interconnected, and focused on the growth of our employees. Our dedication to employee satisfaction has earned us recognition as a Top Workplace.

Diablo/Freud Tools is in search of a dynamic and proactive community engagement coordinator to enhance our communications team, driving demand, engagement, and growth across our social media platforms. Your enthusiasm for crafting social media campaigns and viral content will set you apart. While experience in construction products and power tools is preferred, it is not mandatory. This role presents an exciting opportunity to channel your competitive spirit and excel with a leading brand.

As a standout Senior Community Outreach Coordinator, you recognize the significance of cultivating digital relationships, maintaining ongoing conversations, resolving inquiries, and creating compelling content that boosts engagement and follower growth. Your background includes managing both organic and paid social campaigns, adhering to a defined social budget, overseeing influencer programs, and optimizing ROI. You are adept at being the 'digital voice of the brand,' pushing creative boundaries to produce engaging, trend-worthy content that aligns with brand identity while adhering to guidelines.

Key Responsibilities:

Social Media Management

  • Oversee daily operations on social media channels (Facebook, Twitter, Instagram, TikTok, YouTube, etc.).
  • Develop, curate, manage, and schedule consistent content across all platforms.
  • Collaborate with the communications team to create demand-generating content that highlights individual product stories and our competitive edge.
  • Drive demand and conversions through engaging content that directs users to our website.

Community Engagement and Moderation

  • Encourage engagement and community growth on social platforms and the website by responding to inquiries, comments, and direct messages, while fostering proactive conversations.
  • Manage user-generated content permissions.

Influencer Relations

  • Establish and nurture relationships with existing and potential influencers and brand advocates.
  • Collaborate with influencers on campaign and content requirements, reviewing submissions, analyzing results, and providing constructive feedback.
  • Continuously assess and report on ROI from influencer partnerships, justifying new or ongoing collaborations.
  • Handle sample order requests efficiently.

Cross-Functional Campaign Collaboration

  • Work with the communications team to develop paid social media marketing campaigns and influencer content plans within established budgets, supported by data-driven justifications.
  • Coordinate with the communications team to manage social advertising expenditures, estimating and tracking ROI against projected and actual outcomes.
  • Collaborate on A/B testing across social channels to optimize performance.

Research, Reporting, and Monitoring

  • Conduct regular research across social platforms to support marketing objectives (end-user insights, competitive analysis, new product launches, overall brand visibility).
  • Monitor trends and establish effective benchmarks for evaluating the impact of campaigns and initiatives.
  • Analyze, review, and report monthly to enhance results; translate qualitative data into actionable recommendations for optimizing social media strategies.
  • Maintain a strong understanding of major social platforms and their analytics.

Qualifications:

  • Bachelor's degree or equivalent experience (8 years).
  • Experience in the power tool industry is preferred but not essential.
  • Experience in promoting consumer goods is highly valued.
  • Ability to communicate effectively with our end-users: contractors, remodelers, and influencers.
  • 3-5 years of community engagement/content creation experience with strong editorial judgment and exceptional writing skills.
  • 3-5 years of experience managing high-budget advertising and influencer campaigns.
  • Proven experience in influencer management, including vetting, collaboration, content monitoring, and reporting.
  • Experience analyzing social media campaign success, audience behavior, and trends.
  • Confident and energetic presenter, capable of crafting compelling pitches and presentations.
  • Strong communication skills with all levels of management.
  • Proactive problem-solver with a go-getter attitude.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Proficient in Adobe Premier PRO and Microsoft 365 (Teams, Outlook, Word, Excel, PowerPoint).
  • Comfortable using a PC.

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