Digital Marketing Specialist
3 days ago
We are seeking a creative, organized, and motivated professional to join Predictive Strategies Inc. as an Integrated Marketing Campaign Coordinator.
About the RoleThis role involves overseeing the execution of multi-channel marketing campaigns, including direct mail, email, and digital/social media initiatives. You will be responsible for managing relationships with direct mail vendors, planning and managing budgets, identifying key performance areas, and developing strategies to optimize response rates while reducing costs.
You will also be responsible for upholding timelines, quality standards, and price point decisions, ensuring client satisfaction by meeting deadlines and achieving campaign objectives.
Key Responsibilities- Analyze prior campaign performance to refine strategies and optimize future campaigns for improved results.
- Review USPS data and act as the subject matter expert on variable print to ensure campaign accuracy.
- Proof campaign logic, metadata, and artwork to maintain quality standards and ensure compliance with budget constraints.
- Evaluate financial aspects of product development, including budgets, expenditures, ROI, and profit-loss projections.
- Monitor production goals to ensure they align with campaign objectives and contractual requirements.
- Identify opportunities for process improvements, including budgeting and cost-saving initiatives.
- C coordiates with Creative, Data, and Print teams to manage multi-channel marketing campaigns, focusing on direct mail, email, and digital/social media platforms.
- Collaborate with clients to produce direct mail campaigns, managing timelines for print production to ensure timely delivery.
- Serve as the primary contact for escalated needs, providing clarity on ambiguous material and resolving issues efficiently.
- Maintain relationships with vendors, managing the RFP process, rate negotiations, and proposal evaluations.
- Create imaging instructions and provide formatting for print materials, consulting with vendors on design, color, and format specifications.
- Conduct annual audits to uphold high-performance standards across all vendor sources.
- Communicate effectively at all levels of the organization to ensure smooth campaign execution and alignment with overall goals.
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Multichannel Marketing Manager
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Bloomfield Hills, Michigan, United States Predictive Strategies Inc Full timeJob Description:Predictive Strategies Inc is seeking a highly skilled and organized professional to fill the position of Integrated Marketing Campaign Coordinator. As an essential member of our team, you will be responsible for overseeing the execution of multi-channel marketing campaigns, including direct mail, email, and digital/social media initiatives....
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