Integrated Marketing Project Coordinator

6 days ago


Bloomfield Hills, Michigan, United States Predictive Strategies Inc Full time

Predictive Strategies Inc invites applications for the position of Integrated Marketing Campaign Coordinator.

About the Role:

This is an exciting opportunity to join a fast-paced team and contribute to the success of our multi-channel marketing campaigns. As an Integrated Marketing Campaign Coordinator, you will be responsible for overseeing the execution of campaigns, building relationships with vendors, and developing strategies to optimize response rates while reducing costs.

Main Responsibilities:

  • Analyze campaign data to identify areas for improvement and develop strategies to optimize future campaigns.
  • Collaborate with Creative, Data, and Print teams to manage multi-channel marketing campaigns, focusing on direct mail, email, and digital/social media platforms.
  • Develop and implement budget plans, ensuring compliance with budget constraints and meeting deadlines.
  • Communicate effectively with clients and stakeholders to ensure smooth campaign execution and alignment with overall goals.
  • Maintain relationships with vendors, managing the RFP process, rate negotiations, and proposal evaluations.
  • Conduct annual audits to uphold high-performance standards across all vendor sources.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, Print Media, Print Management or related field/experience.
  • Prior experience with Google Display Network and Facebook advertising is preferred.
  • Experience with Twilio SendGrid is preferred.
  • Working knowledge of email HTML and design philosophy is preferred.

Skills:

  • Possesses strong organizational and project management skills.
  • Able to work independently and as part of a team.
  • Demonstrates excellent attention to detail.
  • Excels in proofreading, providing constructive feedback, and ensuring accuracy in campaign execution.
  • Skilled in price negotiation, securing favorable terms, and optimizing campaign budgets to maximize ROI.
  • Highly analytical and focused on data-driven decision-making.

Estimated Salary: $70,000 - $90,000 per year, depending on location and experience.



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