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Marketing Automation Specialist

1 month ago

Parsippany, New Jersey, United States Zoetis Full time

Marketing Automation Manager

We are seeking a highly motivated and detail-oriented Marketing Automation Manager to join our Marketing Engine team. The ideal candidate will be a self-starter with strong project management skills, a keen eye for quality control, and excellent communication abilities.

Campaign Execution & Optimization:

  • Serve as the automation partner for Digital Marketing Specialist, Marketing Engine deploying all automation campaigns across Zoetis US. Included but not limited to: email creation and deployment, A/B testing, Email Studio, Mobile Studio, Automation Studio and Journey Builder.
  • Collaborating with Digital Marketing Managers to increase the use of audience segmentation, message personalization and A/B testing
  • Responsible for reporting Salesforce marketing cloud metrics and KPIs in presentations and drafting insights for optimization.
  • Leverage automation features to streamline campaign workflows and improve efficiency
  • Ability automate lead routing for sales call tools including the use of internal tools; seeking support from additional technical experts were needed
  • Strong project management skills with ability to manage multiple projects simultaneously and meet deadlines without compromising quality.

Cross Functional Collaboration:

  • Proactively share Salesforce Marketing Cloud capabilities and best practices supporting the creation of personalized content and journey building B2B2C.
  • Ability to work across teams with a high degree of accountability; strong attention to detail
  • Competent in understanding and articulating the nuances of the marketing automation stack with a hunger to bring new ideas forward
  • A self starter with a can do attitude known for rolling up their sleeves to get things done, find efficiencies, demonstrate a We Are One Zoetis team player mentality
  • Abiltiy to work in an agile and fast paced environment across a complex organization

Position Responsibilities

Full accountability for coding emails, landing pages, omni channel campaigns from creative development to reporting within salesforce marketing cloud, audience builder and adobe. This includes writing code, using the marketing engine app, connecting leads into salesforce and digital tools for lead scoring and reporting.

Collaborating with internal marketing partners to personalize content and journeys and creating campaigns.

Education and Experience

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Salesforce Marketing Cloud Specialist certification is required.
  • Minimum of 5-8 years of experience in marketing automation, with a focus on Salesforce Marketing Cloud.
  • Experience working in audience builder and azure, preferred
  • Experience creating omni-channel automation campaigns including journey building.
  • Experience working in a highly regulated field, preferred

Technical Skill Requirements

  • Familiarity with Marketing Automation tools and techniques including but not limited to lead generation and scoring, campaign and content development and campaign performance analytics
  • 3+ years Experience with Salesforce Marketing Cloud; Additional Certifications preferred
  • Experience in Adobe Creative Suite, Preferred
  • Experience with analytics tools like Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau

Physical Position Requirements

Position is based in Parsippany, NJ, Remote considered

Travel requirement: less than 20%

Full time Regular Colleague

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification.

Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at to request an accommodation.

Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act.

All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers.

Individuals requiring sponsorship must disclose this fact.

Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of In addition, Zoetis does not use Google Hangout for any recruitment related activities.

Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded.

In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.