Marketing and Producer Management Leader

4 weeks ago

New York, New York, United States Argo Group Full time
Job Summary

Argo Group is seeking a highly skilled Marketing and Producer Management Leader to support growth within its business units and key strategic partners. This role will play a key part in developing the units' marketing and distribution strategies, designing, planning, executing, and measuring success.

Key Responsibilities
  • Work closely with business unit leadership to develop strategic plans and execute marketing initiatives to enhance relationships with distribution partners.
  • Proactively capture client feedback and competitive intelligence to continuously refine the business units' value proposition and opportunities for growth.
  • Support the cultivation of a sales culture throughout the business unit.
  • Manage the new appointment process, drive new producer onboarding, ongoing progress reporting, performance management, and personally handle terminations in support of the assigned business units.
  • Collaborate with business unit and marketing teams on campaign development and management, educational, entertainment, and incentive events, advertising, collateral development, digital and social media strategy, etc.
  • Partner with business unit leaders on development and execution of major conference strategies, including scheduling, producer packets, events, marketing communications, presentations, and follow-up.
  • Track, measure, and drive marketing ROI.
  • Responsible for developing and implementing plans for client engagement, sales enablement, profitability insights, key distribution partner strategies that support business unit growth.
  • Interact with distribution partners and actively manage the relationships.
  • Proactively drive the relationship and initiatives with assigned distribution partners.
  • Review the producer data report monthly, identifying trends, opportunities, and concerns; initiate proactive actions in support of the broader Argo Group and distribution partners.
  • Evaluate customer research, market conditions, competitor data, and actively partner with the assigned underwriting departments in advancing a sales-oriented and client-focused approach to producer management.
  • Actively seek ways to incentivize distribution partners to expand their relationships with Argo.
Requirements
  • Bachelor's (required) or Master's Degree (preferred) in Marketing, Business, or related field from an accredited university.
  • Minimum of 5 years insurance experience required.
  • Minimum 7 years in marketing/communications role required.
  • Strong communication and influencing skills.
  • Strong analytical skill set, including ability to analyze data and gain insights and provide direction.
  • Ability to think strategically and 'out-of-the-box.'
  • Working within a matrixed environment - ability to interface and work collaboratively and communicate with colleagues and management at various levels within an organization.

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