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Marketing Coordinator

1 month ago


Knoxville, Tennessee, United States BESCO Full time
Job Overview

BESCO is seeking a highly skilled Marketing Coordinator to support the company's marketing efforts in promoting its brand, products, and services. This role requires a detail-oriented, creative, and organized individual who can manage multiple projects simultaneously while contributing to the overall marketing goals of the company.

Key Responsibilities

Marketing Campaigns:

• Collaborate with outside marketing firms to plan and execute marketing campaigns, including email marketing, social media, paid search, and content marketing.

• Assist in developing campaign strategies, content calendars, and marketing materials.

Content Creation:

• Create and edit marketing collateral, including brochures, flyers, sales presentations, and digital content, such as a bi-monthly employee newsletter.

• Assist in writing and proofreading marketing content, such as blog posts, articles, and press releases.

Market Research:

• Conduct market research to identify industry trends, competitive analysis, and potential opportunities.

• Assist in analyzing market data and customer feedback to inform marketing strategies.

Reporting and Analytics:

• Monitor and report on the performance of marketing campaign initiatives, website traffic, and social media engagement.

• Provide insights and recommendations for optimization.

Administrative Support:

• Provide administrative support to other division leaders in the organization, including marketing partners, scheduling meetings, and maintaining marketing files and records.

• Assist outside firms in the overall management of company brand stores.

• Review, submit, and manage the ordering of business cards for the company to ensure accuracy and brand consistency.

Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Occasionally lift up to 15 lbs.
  • Active movement at events for extended periods of time.
  • Ability to travel as needed.