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Marketing Campaign Manager

4 weeks ago

Knoxville, Tennessee, United States Ministry Brands Full time
Marketing Campaign Manager

Ministry Brands is seeking a skilled Marketing Campaign Manager to drive engagement and growth within the Protestant vertical. As a key member of our team, you will be responsible for crafting compelling marketing campaigns, managing multi-channel marketing strategies, and collaborating with cross-functional teams to ensure cohesive and impactful execution.

Key Responsibilities:

  • Develop and execute multi-channel marketing campaigns targeting each stage of the marketing funnel, ensuring all marketing efforts are optimized for engagement, readability, and deliverability through A/B testing, personalization, and segmentation.
  • Plan and manage seasonal and holiday campaigns to promote product offerings and discounts, aligning messaging with key promotional periods.
  • Collaborate with design and product teams to create visually appealing assets for web, email, paid media, and social channels to align with various campaigns.
  • Work closely with the Product marketing and Web Development teams to ensure timely updates, optimal user experience (UX), and increased engagement with seasonal promotions, new product features, thought leadership content, and relevant announcements.
  • Strategically highlight and promote new content, such as graphics, motion designs, and media releases, across all marketing channels, driving customer engagement through targeted campaigns.
  • Align with the Customer Marketing Manager and Events Manager to coordinate integrated marketing efforts, including webinars, in-person events, and customer campaigns, ensuring cohesive messaging and driving high-impact results.
  • Work with the Growth Marketing team to track key performance indicators and generate reports to assess campaign success, optimize performance, and inform future strategies.
  • Manage campaign budgets and timelines to ensure that all initiatives are executed efficiently and within allocated resources.

Requirements:

  • Passionate about faith-based communities and enthusiastic about helping purpose-driven organizations achieve their goals through strategic marketing campaigns.
  • Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
  • 5+ years of experience in marketing campaign management, preferably within the SaaS or FinTech sector serving faith-based organizations or nonprofits.
  • Proven expertise in multi-channel campaign execution, including email marketing, paid media, social media, and content marketing.
  • Strong understanding of the Protestant church landscape in America and experience tailoring marketing strategies to this audience.
  • Certifications in HubSpot, Pardot, or similar marketing automation tools, highly recommended.
  • Experience in developing and executing marketing strategies for eCommerce, with a focus on driving online engagement and conversions through automations, preferred.
  • Excellent verbal and written communication skills, with a strong attention to detail.
  • Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously while meeting deadlines.
  • Proficient in using data and analytics tools (e.g., Google Analytics, Power BI) to drive data-informed decisions and optimize campaign performance.
  • A collaborative team player with a proven ability to work cross-functionally and manage stakeholder expectations.

Physical Considerations:

  • Ability to work in a general office environment.
  • Ability to handle extended periods of computer-based work, including telephone.
  • Ability to work flexible and long hours, as needed, including outside regular business hours and days.

Travel Considerations:

  • Domestic and/or international travel required, estimated up to 5%.

Benefits:

  • Robust healthcare options, including a plan that is 100% covered by Ministry Brands for employee-only coverage, as well as a generous HSA contribution by the company.
  • Flexible paid time off, including vacation and up to 80 hours of paid sick/safe leave.
  • Paid parental leave.
  • Mental health support through an Employee Assistance Program.
  • Professional development reimbursement.