Marketing Coordinator

22 hours ago


Knoxville, Tennessee, United States Covenant Health (Tennessee) Full time
Marketing Staff

Overview:

Covenant Health is a leading healthcare network in the region, with a strong commitment to improving the quality of life for its patients and families. As a Marketing Staff member, you will play a key role in supporting the organization's goal to be the first and best choice in healthcare.

Position Summary:

This position provides positive and professional representation for Covenant Health, supporting the overall strategies for marketing, public relations, and business development. You will work collaboratively with the marketing team to develop and implement effective marketing campaigns, manage digital initiatives, and create engaging content for various channels.

Responsibilities:

  • Support the planning, execution, and measurement of marketing priorities, including event management and content creation.
  • Monitor the healthcare landscape to identify opportunities to position Covenant Health as the first and best choice.
  • Utilize various platforms and tools for digital and traditional content creation, program development, and deployment of efforts.
  • Help develop and maintain the organization's website and social media presence, ensuring timely and engaging content that aligns with the mission.
  • Honor and protect the use of standardized branding guidelines for logos, fonts, and punctuation.
  • Assist with photography and video production, ensuring compliance with company guidelines.
  • Elevate media inquiries and calls to marketing and public relations leaders as directed.
  • Support Covenant Health-sponsored community events, including developing printed materials and presentations.
  • Follow policies, procedures, and safety standards, complete required education assignments annually, and work towards achieving goals and objectives.

Qualifications:

Minimum Education: Bachelor's degree in Business Administration, Marketing, Public Relations, or Communications.

Minimum Experience: Excellent writing skills, relationship development, and communication skills, with a minimum of three years of experience in marketing, public relations, or a related field.

Licensure Requirement: None



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