Data-Driven Marketing Expert

2 weeks ago


Redlands, California, United States Esri Full time

About the Role



We are seeking a highly skilled Data-Driven Marketing Expert to join our team at Esri. In this role, you will play a key part in shaping our marketing initiatives by leveraging your analytical mindset and strong communication skills.



As a Data-Driven Marketing Expert, you will be responsible for identifying customer segments based on intent, engagement, and other relevant factors using data analysis techniques. You will also work with colleagues across the marketing organization to understand campaign requirements and align on goals and objectives, leading audience and segmentation strategy.



The ideal candidate will have 5+ years of experience building segmentations in a marketing automation platform such as Pardot, Marketo, or similar, as well as advanced experience developing SQL queries and advanced knowledge with Adobe Experience Cloud (AAM, AA), Power BI.



Responsibilities




  • Data Analysis
  • Campaign Optimization
  • Audience Segmentation
  • Marketing Strategy Development
  • Collaboration with Cross-Functional Teams


Requirements




  • Bachelors degree in marketing, data science, statistics, business analytics, or related field
  • Advanced Excel skills including formula, VBA, and Macros
  • Strong communication and presentation skills
  • Ability to work collaboratively in cross-functional teams
  • Detail-oriented with excellent problem-solving abilities
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the United States.


Benefits



Esri offers a competitive total rewards package, including industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.



Base salary for this role is approximately $83,000 USD per year, making it an attractive opportunity for experienced professionals looking to grow their careers.



About Us



At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change.



Why Work Here?



Join Esri's talented team of experts who are dedicated to using GIS technology to create positive change around the world. With a focus on innovation, collaboration, and growth, Esri is the perfect place to take your career to the next level.



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