Product Marketing Manager

2 weeks ago


Redlands, California, United States Esri Full time

At Esri, we are committed to creating positive global change through our innovative GIS technology. We are seeking a highly skilled Product Marketing Manager to join our team.

About the Role

This is an exciting opportunity to drive awareness, demand, and adoption of our products that solve complex challenges. As a Product Marketing Manager, you will collaborate with cross-functional teams to create and execute marketing campaigns, including product positioning, messaging, launches, and go-to-market strategies.

Key Responsibilities
  • Cross-functional collaboration with product management, engineering, development, business development, and corporate marketing teams.
  • Researching market needs to create personas, positioning, and value-based messaging for our product portfolio.
  • Leading, coordinating, and executing product launch and release activities, internal communications, and multi-channel customer enablement.
  • Developing and executing communication strategies for changes in product functionality, lifecycle, and pricing.
  • Creating multi-channel content and materials to inspire and educate prospects and users, including web pages, emails, videos, case studies, articles, social content, press releases, and product resources.
Requirements and Qualifications
  • 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field.
  • Proven verbal and written communications skills, with the ability to convey technical information effectively.
  • Strong interpersonal skills and experience working in cross-functional teams.
  • Experience with current marketing software, systems, and tools.
  • Understanding of common marketing concepts and best practices, with experience applying knowledge strategically and tactically.
Benefits and Compensation

We offer a competitive total rewards package, including medical, dental, vision, basic and supplemental life insurance, 401(k), and profit-sharing programs. Our salary range for this role is $66,560-$110,240 USD per year, depending on experience and qualifications.



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