Product Marketing Manager
2 weeks ago
At Esri, we are committed to creating positive global change through our innovative GIS technology. We are seeking a highly skilled Product Marketing Manager to join our team.
About the RoleThis is an exciting opportunity to drive awareness, demand, and adoption of our products that solve complex challenges. As a Product Marketing Manager, you will collaborate with cross-functional teams to create and execute marketing campaigns, including product positioning, messaging, launches, and go-to-market strategies.
Key Responsibilities- Cross-functional collaboration with product management, engineering, development, business development, and corporate marketing teams.
- Researching market needs to create personas, positioning, and value-based messaging for our product portfolio.
- Leading, coordinating, and executing product launch and release activities, internal communications, and multi-channel customer enablement.
- Developing and executing communication strategies for changes in product functionality, lifecycle, and pricing.
- Creating multi-channel content and materials to inspire and educate prospects and users, including web pages, emails, videos, case studies, articles, social content, press releases, and product resources.
- 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field.
- Proven verbal and written communications skills, with the ability to convey technical information effectively.
- Strong interpersonal skills and experience working in cross-functional teams.
- Experience with current marketing software, systems, and tools.
- Understanding of common marketing concepts and best practices, with experience applying knowledge strategically and tactically.
We offer a competitive total rewards package, including medical, dental, vision, basic and supplemental life insurance, 401(k), and profit-sharing programs. Our salary range for this role is $66,560-$110,240 USD per year, depending on experience and qualifications.
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