Marketing Data Insights Specialist

3 weeks ago


South Bend, Indiana, United States Tire Rack Full time
Marketing Data Analyst Role at Tire Rack

We're seeking a skilled Marketing Data Analyst to contribute to our dynamic marketing team at Tire Rack. As a key member of our team, you will be responsible for analyzing complex data sets to provide actionable insights that inform our marketing strategies.

Key Responsibilities:
  • Analyze business data to support Tire Rack's marketing goals and objectives
  • Collaborate with cross-functional teams to fulfill marketing project requirements and drive efficiency
  • Develop and implement marketing intelligence solutions to drive profitability across the organization
  • Partner with IT/Web Development teams to troubleshoot coding bugs and optimize data platforms
  • Analyze operational processes within the marketing department and suggest optimized practices
Requirements:
  • Bachelor's degree in business or a relevant field (Mathematics, Engineering, Computer Science, Analytics)
  • 3+ years of experience analyzing and reporting on customer data sets using BI tools such as Tableau
  • Working knowledge of analytics platforms such as Google Analytics and/or Adobe Analytics
  • Excellent verbal and written communication skills
  • Strong analytical and problem-solving skills
  • Ability to work independently under general supervision
  • Familiarity with the automotive industry

Tire Rack is a leading ecommerce company dedicated to providing a seamless tire-buying experience. We're committed to delivering exceptional customer service and driving growth through data-driven marketing strategies.



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