Data Analyst

3 weeks ago


South Bend, Indiana, United States Tire Rack Full time

About the Role:

Tire Rack is a leading ecommerce company dedicated to providing a seamless tire-buying experience. We're seeking a skilled Marketing Data Analyst to join our dynamic marketing team.

Key Responsibilities:

  • Analyze and interpret complex data sets to provide actionable insights that inform our marketing strategies.
  • Collaborate with the marketing team to optimize campaigns, improve customer engagement, and drive overall growth.
  • Work closely with cross-functional teams to fulfill marketing project requirements.
  • Develop and implement data-driven solutions to drive efficiency and profitability across the organization.
  • Partner with IT/Web Development teams to troubleshoot coding bugs across data platforms.
  • Analyze operational processes within the marketing department and suggest optimized practices.

Requirements:

  • Bachelor's degree in business or a relevant field (Mathematics, Engineering, Computer Science, Analytics).
  • 3+ years of experience analyzing and reporting on customer data sets using BI tools such as Tableau.
  • Working knowledge of analytics platforms such as Google Analytics and/or Adobe Analytics.
  • Working knowledge of Microsoft Excel.
  • Ability to work independently under general supervision.
  • Familiarity and/or interest in the automotive industry.

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