Data Analyst
3 weeks ago
About the Role:
Tire Rack is a leading ecommerce company dedicated to providing a seamless tire-buying experience. We're seeking a skilled Marketing Data Analyst to join our dynamic marketing team.
Key Responsibilities:
- Analyze and interpret complex data sets to provide actionable insights that inform our marketing strategies.
- Collaborate with the marketing team to optimize campaigns, improve customer engagement, and drive overall growth.
- Work closely with cross-functional teams to fulfill marketing project requirements.
- Develop and implement data-driven solutions to drive efficiency and profitability across the organization.
- Partner with IT/Web Development teams to troubleshoot coding bugs across data platforms.
- Analyze operational processes within the marketing department and suggest optimized practices.
Requirements:
- Bachelor's degree in business or a relevant field (Mathematics, Engineering, Computer Science, Analytics).
- 3+ years of experience analyzing and reporting on customer data sets using BI tools such as Tableau.
- Working knowledge of analytics platforms such as Google Analytics and/or Adobe Analytics.
- Working knowledge of Microsoft Excel.
- Ability to work independently under general supervision.
- Familiarity and/or interest in the automotive industry.
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