Global Marketing Strategist

6 days ago

New York, New York, United States The Estee Lauder Companies Inc. Full time

Job Summary

The Director of Consumer Engagement will lead the development and execution of consumer, trade, and promotional marketing programs for MAC Cosmetics within Travel Retail Worldwide. This role will partner closely with Travel Retail regional teams and cross-functional teams to enhance brand equity, increase market share, and achieve financial targets.

Key Responsibilities

  • Lead consumer engagement efforts, including media campaigns, mobile engagement, social content, influencer activation, and in-store retail technology.
  • Establish brand presence through key areas such as in-store experience, digital/social experience, PR activations, and third-party partnerships.
  • Develop and execute 360 Go-to-Market planning to support new product launches, re-support programs, and Travel Retail Campaigns.
  • Drive the activation of key shopping moments in partnership with TR regions, Global Brand, and key affiliates.
  • Partner with cross-functional teams to bring retail technology initiatives to market and elevate the consumer experience.
  • Drive brand awareness and relevance in the TR channel through influencer/KOL amplification, third-party partnerships, MAC Artist collaborations, and travel community outreach.
  • Leverage Consumer/Shopper insights to ideate innovative consumer engagement initiatives.

Requirements

  • 8+ years of experience in marketing, with a strong background in consumer engagement and campaign execution.
  • Strong analytical skills and ability to balance between analytical and creative thinking.
  • Ability to build, foster, and nurture strong relationships with cross-functional and regional teams.
  • Excellent oral and written communication skills.
  • Flexibility toward change and ability to adapt to a fast-paced environment.

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