Trade Marketing Specialist
1 day ago
**Job Summary:**
We are seeking a highly analytical and strategic Trade Marketing Analyst to join our Business Activation department at Storck USA. As a key member of our team, you will support the development and implementation of effective trade marketing strategies and retail communication plans to drive sales and market share growth for our brands.
Key Responsibilities- **Channel Strategy and Commercialization:**
- Support Trade Marketing leaders in building channel strategies and go-to-market implementation.
- Develop and commercialize point of sale materials, including project scope, timelines, status tracking, costing, and resources to ensure successful execution.
- Communicate project-related information to cross-functional teams, including timelines, deadlines, expectations, and changes.
- **Trade & Shopper Program Development, Implementation, and Execution:**
- Develop, implement, execute, and optimize in-store/online retail marketing strategies and programs for Storck brands.
- Tactics include coupons, displays, in-store signage, retail media, and events.
- Develop an investment strategy aligned to brand and customer priorities and overall profitability targets.
- Support the effective execution of all trade/shopper marketing initiatives.
- Monitor, analyze, and report campaign performance.
- **Shopper & Retail Insights:**
- Support understanding of the retail environment.
- Stay updated with industry trends and best practices in trade marketing, applying relevant insights to improve Storck's market presence.
- Build a data-backed understanding of shopper journeys, trends, and behaviors.
- **Data-Driven Decision Making and Market Analysis:**
- Analyze sales data, pricing trends, and market share to identify growth opportunities.
- Develop regular reports and presentations to communicate insights and recommendations to senior sales and marketing leaders.
- **Knowledge, Skills, and Abilities:**
- Proficient in Microsoft Office Suite, project management tools, and data analytics platforms.
- Experience in brand and/or trade marketing strategies and consumer insights.
- Project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Strong analytical skills, with the ability to work with complex data sets, identify trends, and develop innovative solutions to drive business growth.
- Strong communication, negotiation, and interpersonal skills with the ability to influence and negotiate with internal and external stakeholders.
- **Education and Experience:**
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum two (2) + years' experience in Sales, Marketing, Category Management, Trade Marketing, Shopper Marketing required.
- FMCG/CPG Industry experience preferred.
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