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Programmatic Trading Specialist
2 months ago
The Trade Desk is revolutionizing the way global brands and their agencies advertise to audiences worldwide. Our media buying platform empowers brands to deliver a more insightful and relevant ad experience for consumers, setting a new standard for global reach, accuracy, and transparency. We're proud of our inclusive culture, where every person brings their unique experiences and perspectives to work every day.
What We Do
The Trading Team collaborates with Account Management and Business Development to provide strategic recommendations to retain clients and grow their business. As a Trading Specialist, you'll provide detailed performance and pacing recommendations, serving as a platform expert who can teach clients the nuances of our platform and actively navigate it to drive the strongest performance possible.
Key Responsibilities:
- Work closely with Account Managers and Business Development colleagues to drive advertiser performance and account growth
- Troubleshoot campaign setup and performance issues across multiple channels, including Display, Online Video, and Connected TV
- Provide feedback to Product Managers to ideate on platform and product improvements
- Utilize advanced analytics tools, such as Tableau or Power BI, to analyze large datasets and create actionable insights
- Present data and insights to client stakeholders
- Build strong relationships with agency and brand direct stakeholders to drive forward business and meet client needs
- Work with agency traders and planners to set up campaigns and provide optimization recommendations to ensure budgets deliver in full and hit client KPIs
- Become a platform expert who can consult and educate clients on new product updates, platform best practices, and industry news
Who We're Looking For:
- 2+ years of consultative, client-facing work within ad tech, digital marketing, finance, or other data-heavy industries
- Comfortable with client management and day-to-day communication
- Strong ability to communicate complex topics to agency and brand direct stakeholders
- Effective time management skills with the ability to prioritize client asks and long-term projects
- Strong quantitative skills using tools such as MS Excel, Vertica, and Power BI
- Ability to collaborate across multiple teams and internal stakeholders, as well as work independently on daily tasks
The Trade Desk is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.