Content Marketing Strategist

5 days ago

Jersey City, New Jersey, United States Insurance Services Office Full time
Job Title: Content Marketing Strategist

Job Summary:

We are seeking an experienced Content Marketing Strategist to join our team at Insurance Services Office. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives business results and aligns with our company's objectives.

Key Responsibilities:

* Develop and execute a content marketing strategy that earns buy-in from marketing and business leaders and aligns with the company's business objectives.
* Collaborate with product, sales, and customer success teams to identify key messages and value propositions to be communicated through content, and content marketing tactics to drive quarterly campaigns.
* Establish KPIs and best practices for measuring and analyzing content performance to assess effectiveness and ROI.
* Recommend, develop, and execute strategic programs and communications to support sales, marketing, investor relations, and corporate objectives.
* Identify marketing initiatives that elevate Insurance Services Office, position the company as a global thought leader, drive business imperatives, and align with corporate messaging.
* Create high-quality content across various formats, including blog posts, whitepapers, case studies, email campaigns, newsletters, and social media content.
* Help manage Insurance Services Office-wide tools and guidelines for Insurance Services Office tone, style, and voice across all brand content.
* Maintain a deep understanding of Insurance Services Office's industries, businesses, product lines and value propositions, along with its competitive landscape.
* Partner with internal teams to develop high-quality, customer-focused digital content, including persuasive copy for microsites, product pages, and landing pages.
* Champion and follow best practices for the team based on your understanding of SEO, content categorization and structure, content development, distribution, and measurement.
* Stay up-to-date with industry trends, best practices, and emerging content marketing technologies/tools.

Requirements:

* Bachelor's degree in Marketing, Communications, Journalism, or a related field.
* 7+ years of experience in content marketing, preferably in a B2B SaaS environment focused on the insurance industry.
* Proven track record of developing and executing successful content marketing campaigns that have driven growth and engagement.
* Excellent writing, editing, and storytelling skills, with the ability to convey complex concepts in a clear and compelling manner.
* Strong understanding of content strategy, copywriting, content analytics, and digital marketing best practices.
* Familiarity with content management systems, marketing automation tools, and analytics platforms.
* Ability to work cross-functionally and collaborate with stakeholders across the organization.
* Creative thinker with strong analytical and problem-solving skills.
* Self-starter with the ability to work in a fast-paced, dynamic environment.

What We Offer:

* Competitive salary and benefits package.
* Opportunity to work with a leading insurance industry company.
* Collaborative and dynamic work environment.
* Professional development and growth opportunities.

How to Apply:

If you are a motivated and experienced content marketing professional looking for a new challenge, please submit your resume and cover letter to [insert contact information].

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