Brand Strategist
3 weeks ago
Job Summary:
We are seeking a highly skilled Brand Strategist to join our team at Central Garden & Pet Company. As a Brand Strategist, you will be responsible for developing and executing compelling brand plans that meet or exceed sales, gross margin, and EBIT targets.
Key Responsibilities:
- Develop and execute brand strategies that drive business growth and profitability
- Lead cross-functional innovation teams to successfully navigate projects through the stage gate process
- Partner with internal creative and digital teams to develop insight-driven content that increases consumer purchases on shelf and via Ecomm/Omnichannel
- Represent the 'voice of the consumer' to the organization and be an expert with respect to the category and the competition
Requirements:
- College Degree (BA/BS) required; graduate degree (MBA) preferred
- Minimum of 2-5 years brand marketing experience
- Consumer Packaged Goods preferred, Pet industry a plus
- Familiar with leading new product innovation initiatives
What We Offer:
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Short-Term Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with a 3% company match and annual profit-sharing bonus
About Us:
Central Garden & Pet Company is a leading innovator, marketer, and producer of quality branded products for the pet and lawn and garden supplies markets. We are committed to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.
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