Marketing Automation Strategist

3 weeks ago

Jersey City, New Jersey, United States Zelis Full time
Marketing Automation Strategist

At Zelis, we're modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. As a Marketing Automation Strategist, you'll play a key role in developing and executing our marketing automation strategy, aligned with business objectives and target personas. Your expertise in marketing automation will enable you to create automated tasks and workflows that drive personalized customer journeys, ensuring relevant and timely messaging across marketing campaigns.

Responsibilities:
  • Develop comprehensive marketing automation strategies, including segmentation, testing, and continual evaluation for improvements.
  • Lead marketing operations initiatives in HubSpot and Salesforce, managing the lifecycle strategy, lead scoring evaluation, lead nurturing, segmentation, and data cleansing.
  • Drive the strategic development of client engagement communications across the organization, collaborating with cross-functional teams to integrate marketing automation into broader client/marketing initiatives.
  • Monitor, track, and analyze the performance and effectiveness of marketing automation campaigns, implementing and optimizing marketing automation workflows to nurture leads, drive engagement, and improve the customer journey.
  • Develop actionable reports and analyze data to measure the success and ROI of marketing automation efforts.
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
  • Troubleshoot technical issues with campaigns or marketing automation platforms and propose solutions.
  • Manage marketing automation efforts and processes, researching and using the latest best practices, strategies, and industry standards.
What You Will Bring:
  • 8-10+ years experience and demonstrated expertise working with marketing automation and engagement platforms (HubSpot, Salesforce Marketing Cloud, Marketo, etc.) required.
  • 5+ years of technical HubSpot and Salesforce experience, including integration management, complex operational programs, and segment configuration.
  • Experience managing a global team, with ability to support organization model work outside the US, preferred.
  • Strong understanding of the SaaS business model and B2B Marketing funnel.
  • Experience in setting up and configuring marketing automation platforms and integrations between CRM systems and other platforms.
  • Experience building, testing, and optimizing HTML emails with dynamic coding required.
  • Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy.
  • Excellent communication and collaboration skills to work cross-functionally.
Education:
  • Bachelor's degree in marketing, digital communications, and/or relevant experience.
Location and Workplace Flexibility:
We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote-friendly culture, and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.

Commitment to Diversity, Equity, Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.

Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email

  • Marketing Automation Strategist

    4 weeks ago

    Jersey City, New Jersey, United States Zelis Full time

    Marketing Automation ManagerZelis is seeking a highly skilled Marketing Automation Manager to join our team. As a key member of our marketing operations team, you will be responsible for developing and executing marketing automation strategies that drive business growth and improve operational efficiency.Key Responsibilities:Develop and implement marketing...

  • Content Marketing Strategist

    3 weeks ago

    Jersey City, New Jersey, United States Insurance Services Office Full time

    Job Title: Content Marketing StrategistJob Summary:We are seeking a highly skilled Content Marketing Strategist to join our team at Insurance Services Office. As a Content Marketing Strategist, you will be responsible for developing and executing a comprehensive content marketing strategy that aligns with our business objectives.Key Responsibilities:Develop...

  • Senior Digital Marketing Strategist

    4 weeks ago

    Jersey City, New Jersey, United States Vaco Full time

    Job Title: Senior Digital Strategist, SEOJob Summary:Vaco is seeking a highly experienced Senior Digital Strategist, SEO to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive marketing plans, leading cross-functional teams, and driving business growth through data-driven decision...

  • Digital Marketing Strategist

    3 weeks ago

    Jersey City, New Jersey, United States Vaco Full time

    Job Summary:Vaco is seeking a highly skilled Digital Marketing Strategist to join our team. As a Senior SEO Specialist, you will be responsible for developing comprehensive marketing plans for agency clients and prospects, including competitive analysis, clear objectives, and actionable steps.Key Responsibilities:Engage with stakeholders, respond to RFPs,...

  • Digital Marketing Strategist

    4 weeks ago

    Jersey City, New Jersey, United States Worldwide Placement Full time

    Job Title: Digital Marketing StrategistCompany Description: Worldwide Placement is a leading recruitment agency that specializes in placing top talent in various industries. We are currently seeking a highly skilled Digital Marketing Strategist to join our team.Job Description: As a Digital Marketing Strategist, you will play a crucial role in developing and...

  • Senior Content Marketing Strategist

    3 weeks ago

    Jersey City, New Jersey, United States Insurance Services Office Full time

    Job DescriptionWe are seeking a highly skilled Content Marketing Strategist to join our team at Insurance Services Office. This role will be responsible for developing and executing a comprehensive content marketing strategy that aligns with our business objectives and drives brand awareness, lead generation, and customer engagement.Key...

  • Content Marketing Strategist

    3 weeks ago

    Jersey City, New Jersey, United States Insurance Services Office Full time

    Job Title: Content Marketing StrategistJob Summary:We are seeking an experienced Content Marketing Strategist to join our team at Insurance Services Office. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives business results and aligns with our company's...

  • Digital Transformation Strategist

    3 weeks ago

    Jersey City, New Jersey, United States Virtual Full time

    About the Role:A highly accomplished Senior Digital Strategist, SEO is required for a remote position at Virtual. This experienced professional will develop comprehensive marketing plans, engage with stakeholders, and create strategic SEO and paid media plans.Key Responsibilities:Develop marketing plans for agency clients and prospects.Engage with...

  • Marketing Strategist

    4 weeks ago

    Margate City, New Jersey, United States Soleil Sotheby's International Realty Full time

    Job DescriptionWe are seeking a highly skilled Marketing Strategist to join our team at Soleil Sotheby's International Realty. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies that drive business growth and success.The ideal candidate will have a strong understanding of marketing principles...

  • Ecommerce Strategist

    4 weeks ago

    Jersey City, New Jersey, United States QRY Full time

    Role OverviewWe're seeking a skilled Client Strategist to join our team at QRY, a media-buying agency specializing in scaling e-commerce brands. As a key member of our team, you'll be responsible for developing and executing strategic marketing plans that drive client success.Key ResponsibilitiesAct as a strategic marketing advisor for 5-8 clients, providing...

  • Strategic Marketing Automation Specialist

    3 weeks ago

    Jersey City, New Jersey, United States Purple Drive Full time

    Purple Drive is a dynamic organization that fosters innovation and growth.The estimated annual salary for this position is between $120,000 and $180,000.Job Description:As a Strategic Marketing Automation Specialist at Purple Drive, you will play a vital role in driving business success through effective marketing strategies.You will lead discovery sessions...

  • Digital Marketing Strategist

    3 weeks ago

    Jersey City, New Jersey, United States The Encima Group Inc Full time

    The Encima Group Inc is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for managing multi-channel marketing initiatives with our clients, focusing on digital marketing strategies. Your expertise will be essential in helping us deliver exceptional results for our...

  • Product Innovation Strategist

    4 weeks ago

    Jersey City, New Jersey, United States Photon Full time

    Product Strategist Job DescriptionPhoton is seeking a highly skilled Product Strategist to join our team. As a key member of our organization, you will be responsible for driving business growth through data-driven insights and innovative product development.Key Responsibilities:Develop and execute product strategies that leverage financial services...

  • Senior Data Strategist

    4 weeks ago

    Jersey City, New Jersey, United States Photon Full time

    Key Responsibilities :As a Senior Data Strategist at Photon, you will be responsible for developing and implementing data-driven strategies to drive business growth. This includes analyzing market trends, identifying opportunities, and collaborating with cross-functional teams to bring new ideas to life.Requirements :15+ years of experience in financial...

  • Brand Strategist

    3 weeks ago

    Jersey City, New Jersey, United States Ignitely Full time

    About the role:Industry: Consumer Products / CosmeticsJob Category: Sales / Marketing - Marketing ManagementWe are seeking a Brand Strategist to help us Champion our Skincare brand, a leading player in the industry. The ideal candidate will have a strong background in brand marketing and a passion for driving business growth.The successful candidate will...

  • Digital Media Strategist

    4 weeks ago

    Jersey City, New Jersey, United States CSI Sports Full time

    Job OverviewCSI Sports is a leading Multimedia Company that owns and operates FIGHT SPORTSTM the 24/7 live sports network. We are seeking a highly skilled Digital Media Strategist to lead our social media marketing efforts and drive engagement across multiple platforms. Develop and implement comprehensive social media marketing plans to monetize CSI Sports...

  • Chief Content Strategist

    4 weeks ago

    Jersey City, New Jersey, United States Phaxis Full time

    Job Title:Chief Content StrategistLocation:Hybrid remote/office (3 days per week in NJ office)Base Salary Range:$130,000 to $150,000Benefits:401(k)Health insuranceUnlimited PTOn award-winning, all-in-one stock trading app that brings professional level data and tools to the hands of proactive retail traders who demand better trading tech than incumbents.The...

  • Automation Test Engineer for FIX Market Connectivity

    4 weeks ago

    Jersey City, New Jersey, United States Randstad Digital Full time

    Job Summary:We are seeking an experienced Automation Test Engineer to join our team at Randstad Digital. The ideal candidate will have a strong background in automation testing, particularly in the FIX market connectivity space. The successful candidate will be responsible for designing and implementing automated test scripts to ensure the quality and...

  • Product Innovation Strategist

    4 weeks ago

    Jersey City, New Jersey, United States Photon Full time

    Job DescriptionPhoton is seeking a highly skilled Product Strategist to join our team. As a key member of our product development team, you will be responsible for driving the development of innovative products that meet the needs of our customers.Key Responsibilities:Develop and execute product strategies that align with Photon's business goals and...

  • Senior Technical Content Strategist

    4 weeks ago

    Jersey City, New Jersey, United States Saransh Inc Full time

    Job Title: Senior Technical Content StrategistJob Summary:Saransh Inc is seeking a highly skilled Senior Technical Content Strategist to join our team. As a key member of our content team, you will be responsible for developing and delivering high-quality technical documentation that meets the needs of our customers and stakeholders.Key...