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Commercial Analytics Manager
2 months ago
About the Role:
The Manager of Omnichannel Analytics, Oncology will be a key contributor to the team responsible for omnichannel analytics supporting the growing roadmap of our internal analytic capabilities. This individual should be skilled in conducting and guiding analyses to optimize a promotional experience across physicians and consumers.
Key Responsibilities:
- Strengthen brand team understanding of omnichannel performance and opportunities through tracking and analysis of promotional activity at the physician level to provide analytical insight and optimization opportunities.
- Collaborate with Brand Analytics and business teams to formulate strategic and tactical investment recommendations.
- Provide analytic support around journey/engagement analytics, key performance indicators and optimization of marketing tactics across physician and consumer ecosystems.
- Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
- Conduct promotional analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership.
- Solid understanding of various data sets leveraged by Sales, Marketing organizations as well as Agency partners.
- Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspectives are considered, and integrate all available information specific to the issue.
- Effectively communicate results of complex analytical models and influence action to improve brand executional performance.
- Routinely develop key questions to help answer business problems by measuring the effectiveness and efficiency of promotional activities.
- Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
About AbbVie:
AbbVie is a global, research-driven biopharmaceutical company committed to developing innovative treatments for some of the world's most complex and critical conditions. Our mission is to use our expertise, resources and dedication to improve the lives of people around the world.
