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Associate Director, Marketing Insights Strategist

2 months ago


Mettawa Illinois, United States AbbVie Full time
About the Role

The Marketing Analytics and Business Insights team at AbbVie is a dynamic and growing organization that supports the US Commercial organization. As an Associate Director, Marketing Analytics, Emraclidine, you will play a critical role in developing and deploying analytic solutions to support the launch of Emraclidine in the US and drive brand strategy and tactics at a national and sub-national level.

Key Responsibilities
  • Develop and execute an analytical plan to ensure successful launch and on-market performance of Emraclidine.
  • Derive findings and implications from physician and patient analytics to establish a foundational knowledge base.
  • Collaborate with Above Brand Analytics to establish a patient flow model and work with finance/forecasting to inform LPR and Plan.
  • Develop fact-based promotional investment strategies and guide investment decisions to optimize performance and influence business growth.
  • Develop near-term KPIs and longer-term ROI measurements to inform recommendations for optimizing personal and non-personal promotional channels.
  • Integrate with financial planning process and provide input into financial planning process and key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables.
  • Understand sub-national drivers of cross-brand performance and provide granularity to performance dynamics across distribution channels and customers.
  • Leverage innovative and sophisticated analytic models to address critical issues and meet key business and technical criteria.
  • Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals.
  • Effectively work with cross-functional partners to deliver integrated analytics reflecting diverse contributions across functions.
  • Lead contract support and external suppliers to increase and enhance the use of advanced modeling and analytic methods.
About AbbVie Neuroscience & Eye Care

AbbVie Neuroscience & Eye Care is a leading organization in the biopharmaceutical industry, covering areas such as Migraine, Psychiatry, Parkinson's Disease, and Eye Care. This role supports a newly acquired asset within the Psychiatry space for the treatment of Schizophrenia.