Senior Marketing Manager

4 weeks ago

New York, New York, United States NewsBreak Full time
About the Role

We are seeking a Marketing and Sales Development Manager to own our B2B/advertiser marketing strategy, content, events, and execution. You'll work in partnership with the Direct Sales Team to establish our key sales narratives, define priority customer segments, and external content and event strategies. Your focus will be on telling the NewsBreak story in compelling, creative, and impactful ways to advertisers who focus across the sales funnel.

The ideal candidate will think strategically, work collaboratively, and have the ability to balance the big picture with the small details. We are looking to define NewsBreak for advertisers, and you will be at the center of this effort. You are a communications rock star who can turn data into insights, simplify the complex, and drive real results for an advertising sales organization.

Responsibilities
  • Develop and own the advertiser marketing strategy and execution across all channels to drive consideration and purchase intent
  • Support all B2B marketing initiatives and strategies, sales and marketing collateral, digital marketing, social media marketing, sales insights, and customer development
  • Develop and manage ad industry PR efforts and relationships
  • Create and write compelling and persuasive sales tools and communication to help sales teams outreach and pitch
  • Manage the brand across social media platforms by creating appropriate B2B focused handles, identities, and content
  • Coordinate and manage the company's engagement in industry events, conferences, and sponsorships
Requirements
  • Bachelor's degree in Marketing, Communications, or related field
  • 5+ years of relevant communication strategy/execution experience in a direct sales, B2B organization (bonus points for experience in media/ad sales)
  • Experience in identifying and telling highly data-driven stories gleaned from first- and third-party data
  • A proven track record of working collaboratively with sales
  • Solid analytical and critical thinking skills with proven expertise in problem solving
  • Outstanding oral and written communication skills; Exceptional organizational skills and attention to detail
  • Ability to negotiate event/sponsorship activation
Benefits
  • Health, dental, and vision care for you and your family
  • Top-tier 401(K) plan with company matching
  • Paid time off and paid holidays
  • Paid parental leave
  • FSA and commuter benefits programs
  • Team activity budget

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