Senior Director of Influencer Marketing

7 days ago


Reston, Virginia, United States Appleton Finn Full time

Job Title: Vice President of Influencer Marketing and PR

Company: Appleton Finn

Location: Los Angeles, CA

Job Summary:

We're seeking a seasoned Vice President of Influencer Marketing and PR to spearhead our brand's influencer and public relations strategies. As a key member of our team, you'll drive brand awareness and deepen brand loyalty through creative and scalable influencer marketing programs and strategic brand initiatives.

Key Responsibilities:

  • Strategic Leadership:
  • Develop and implement influencer marketing and PR strategies that align with company objectives, working closely with leadership and key stakeholders to ensure seamless integration with overall business goals
  • Innovate and expand influencer, PR, and branded programs across new platforms and emerging talent
  • Manage a multi-channel budget, reporting, and optimizing spend
  • Influencer Marketing & PR:
  • Cultivate partnerships with external collaborators to amplify our brand message and strike innovative partnerships
  • Lead the strategic vision for influencer partnerships, ambassador programs, and long-term collaborations to align with the brand's values and goals
  • Drive thought leadership initiatives, press opportunities, and brand activations to enhance visibility and strengthen brand positioning
  • Team Leadership & Collaboration:
  • Lead, mentor, and develop a high-performing team in a fast-paced startup environment
  • Partner with cross-departmental teams to ensure cohesive tactics, strategic thinking, and messaging across all brand channels

Requirements:

  • Experience:
  • 10+ years of brand marketing experience, with a focus on influencer marketing within the DTC space
  • 8+ years of management experience, with strong leadership in briefings and creative management
  • Extensive knowledge of PR and media relations
  • Agency experience preferred but not required
  • Skills:
  • High standards with a detail-oriented, problem-solving approach
  • Proficiency with data and analytics tools to drive campaign optimization
  • Exceptional communication skills with the ability to manage diverse stakeholders
  • Attributes:
  • Strategic thinker with a passion for influencer trends and digital marketing innovations
  • Organized, and able to manage multiple projects in a fast-paced environment
  • Availability to work full-time in-house at our Los Angeles headquarters


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