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Product Marketing Strategist

2 months ago

Irvine California, United States TP-Link Systems Inc. Full time

About TP-Link Systems Inc.

TP-Link Systems Inc. is a leading provider of innovative smart home and consumer Wi-Fi networking products. We continuously develop new products and technologies that transform the way people connect.

Job Summary

We are seeking a highly skilled Product Marketing Specialist to join our team in Irvine, CA. As a Product Marketing Specialist, you will be responsible for crafting and evolving product positioning and messaging, executing the Go-To-Market process for new product and feature releases, and partnering with product, sales, and marketing colleagues to develop relevant collaterals.

Key Responsibilities

  • Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story.
  • Execute the Go-To-Market process for new product and feature releases.
  • Partner with product, sales, and marketing colleagues to develop relevant collaterals to support all types of product selling processes.
  • Act as a product advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration.
  • Be a key contributor to cross-functional product experience and GTM activities.
  • Coordinate internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets across channels.
  • Keep a pulse on the industry landscape. Monitor market trends and competitor shifts to make us stay competitive.

What We Offer

  • Competitive Base Pay with end of year bonus.
  • Annual pay increase.
  • Comprehensive medical, dental, vision, and disability benefits.
  • Group retirement savings.
  • Health Benefit with 24 Hour Fitness membership.
  • Free snack bar and catered lunch on Fridays.

About Us

TP-Link Systems Inc. is a global company that values diversity and thrives on entrepreneurial spirit and drive. We are a relatively new brand to the U.S. market, and we are looking for individuals who are enthusiastic and passionate about their work to directly influence the success of our U.S. business.