Marketing Director
3 weeks ago
About the Role
OpenText is seeking a Marketing Program Manager to drive a healthy well-qualified pipeline that converts into revenue. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
Your Impact
You will leverage your relationship skills to build trust and credibility with the field, working closely with sales and account development to generate sales qualified leads, pipeline, and revenue. You will develop and execute account-based marketing strategies that align with sales business priorities, owning responsibility for planning, managing, and executing Field Marketing programs for the United States and Canada for multiple business units.
Key Responsibilities
- Developing and executing account-based marketing strategies that align with sales business priorities
- Owning responsibility for planning, managing, and executing Field Marketing programs for the United States and Canada for multiple business units
- Building annual marketing plans with emphasis on identifying net new business opportunities and progressing existing opportunities
- Incorporating digital marketing in the development of campaign strategy including inbound and outbound
- Evaluating, measuring, and reporting on all marketing campaign effectiveness and ROI on a monthly and quarterly basis
Requirements
- A minimum of 5 years' experience in digital marketing programs, campaign development, or related experience in an enterprise software company
- Familiarity with lead generation and lead management tactics and process, pipeline management, and the associated measures and metrics
- Salesforce and marketing automation (preferably Eloqua) experience
- Strong communication skills as you will be required to work with and persuade many constituents within the organization
- Strong project management skills to work closely with team members, product marketing, industry experts, and field marketers to ensure timely execution on all programs
- Strong analytical skills to understand the campaign metrics and provide meaningful analysis of the campaign performance
About OpenText
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. With 4+ years of SaaS sales experience and a proven track record of achieving targets, this is your chance to be a catalyst for growth, innovation, and success in the dynamic realm of cyber resilience.
OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
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