Senior Living Marketing Director

4 weeks ago


Scottsdale, Arizona, United States Goodwin Recruiting Full time

Senior Living Chief Marketing Officer

Goodwin Recruiting is seeking a visionary marketing leader to spearhead the marketing and growth strategies for our senior living communities.

This is an exciting opportunity to shape the future of our brand, drive resident acquisition, and position us as the leader in the senior living industry.

Responsibilities:

  • Develop and execute comprehensive marketing strategies that resonate with seniors and their families, highlighting our exceptional care, vibrant lifestyle options, and sense of community.
  • Utilize cutting-edge digital marketing, social media, and content strategies to drive occupancy, while also building strong community connections and brand awareness.
  • Collaborate with cross-functional teams, including sales, operations, and resident services, to create a seamless marketing approach that attracts new residents and keeps current residents engaged.
  • Leverage data and analytics to continuously refine strategies, optimize campaigns, and deliver measurable results.

Qualifications:

  • 10+ years experience in marketing leadership roles, ideally within the senior living, healthcare, or hospitality industries.
  • Expertise in digital marketing, branding, and multichannel marketing strategies.
  • Strong understanding of senior living market trends and the ability to connect with senior audiences.
  • A passion for improving the lives of seniors and supporting their families.

Benefits:

  • Comprehensive benefits package, including healthcare and retirement.
  • Generous compensation, including bonus.
  • Paid time off.
  • Relocation assistance.

We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table.



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