Digital Marketing Optimization Specialist

5 days ago


Birmingham, Alabama, United States Shift Digital Full time

Company Overview

Shift Digital is a leader in digital marketing program optimization, providing comprehensive solutions to national brands and their local retailers.

We help our clients measure, manage, and improve the performance of their digital marketing and sales initiatives. Our team is passionate about using data-driven insights to drive business growth.

Job Description

We are seeking an experienced Senior Digital Analytics Manager to join our Advanced Analytics team. As a key member of our team, you will be responsible for collaborating with analysts, working directly with client leadership, and providing direct support to our Stellantis account team.

You will be required to capture client requests, ensure timely delivery of solutions, and participate in all meetings to understand client challenges and provide recommendations. You will also analyze reports and data, identify trends, and develop effective solutions to improve performance.

Key Responsibilities:

  • Collaborate with the team to deliver high-quality analytics solutions
  • Work closely with client leadership to understand business needs and goals
  • Provide direct support to the Stellantis account team
  • Analyze complex datasets and distill findings into actionable insights
  • Presentation of reports and presentations to clients
  • Proactive identification of opportunities for improvement in digital marketing and sales performance

Requirements and Qualifications

To be successful in this role, you will need 7+ years of experience in an analytics capacity, with a strong understanding of digital advertising metrics and optimization recommendations. You should have experience with Microsoft PowerBI, Excel, and PowerPoint, as well as statistical modeling and SQL query writing.

You must be a self-motivated individual with excellent communication and presentation skills, able to work independently and as part of a team. Experience in the automotive vertical is a plus but not required.

Benefits

We offer a competitive salary range of $120,000 - $160,000 per year, depending on experience. In addition, we provide a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.

Others

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about using data-driven insights to drive business growth, we encourage you to apply for this exciting opportunity.



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