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Lead Ad Operations Specialist

2 months ago

New York, New York, United States Roku Full time
Collaboration is key to success.
Roku is revolutionizing the television experience

As the leading TV streaming platform in the United States, Roku aims to transform every television globally. We were pioneers in bringing streaming to the TV, and our goal is to be the platform that unites the entire television ecosystem. We connect viewers with their favorite content, empower content creators to grow and monetize their audiences, and offer advertisers unique tools to engage consumers effectively.

From day one at Roku, you will make a significant impact. We are a rapidly expanding public company where every team member plays a vital role. This is your chance to delight millions of TV viewers worldwide while gaining valuable experience across various fields.

About the Team

The Brand Experiences team is essential in ensuring the success of Roku's innovative sponsorship initiatives. This team manages intricate trafficking, quality assurance, and thorough troubleshooting of all sponsorship products. They work across multiple platforms, adapting to the unique requirements of each project. By collaborating closely with Client Services and Product Marketing, team members lead the implementation of both new and existing product offerings. This team provides a unique opportunity to be at the forefront of innovation, gaining firsthand experience with new executions designed to meet customer goals and enhance user satisfaction.

About the Role

Roku is looking for a Lead Ad Operations Specialist to join our expanding Brand Experiences team. In this role, you will facilitate the launch and delivery of advertising campaigns while ensuring adherence to standard processes and quality assurance protocols. This position is highly collaborative and will utilize a mix of third-party and proprietary platforms to create customized and complex executions that drive user engagement and satisfaction.

The ideal candidate thrives in a fast-paced environment and is a proactive self-starter. They are curious, driven, and engaged, ready to tackle challenges and make data-informed decisions even in uncertain situations. Given the dynamic nature of our industry, we seek a candidate who can swiftly adapt to evolving business needs.

This position collaborates with the Senior Ad Operations Brand Experience team and reports to the Senior Manager of Ad Operations.

Key Responsibilities:
  • Utilize third-party tools to ensure that creatives in our ad servers comply with specifications.
  • Oversee and schedule campaigns, optimizing placements, tags, creatives, and third-party technologies to ensure expected delivery.
  • Manage and ensure quality assurance for high-profile and time-sensitive campaign launches.
  • Create and launch custom advertising experiences using proprietary tools and technical systems.
  • Act as a liaison between Account Management, Engineering, and Technical Operations teams, ensuring clear and consistent communication.
  • Consult with Client Services to adjust strategies based on client objectives and performance metrics.
  • Contribute ideas for enhancing our proprietary systems and tools to improve productivity and effectiveness.
  • Proactively identify technical issues that require escalation and take the initiative to address them.
Preferred Qualifications:
  • 3-5 years of experience in digital ad operations or quality assurance at a publisher, ad tech company, agency, or ad network.
  • Familiarity with GAM and digital ad serving tools for video and display.
  • Experience in display and video advertising with a premium publisher or agency.
  • Exceptional organizational skills, attention to detail, and time management abilities.
  • Knowledge of Salesforce.
  • Proactive, inquisitive, and process-oriented, with a strong adherence to standards.
  • Ambitious self-starter who embraces challenges and values continuous learning.
  • Understanding of digital advertising campaign management, including strategies, execution, and reporting.
  • Ability to leverage analytical and technical skills to troubleshoot setup and delivery issues.
  • Creative problem solver with the ability to work effectively in an innovative technology environment.
Benefits Overview:

Roku is dedicated to providing a comprehensive benefits package to support our employees and their families. Our benefits include access to mental health and financial wellness resources. Local benefits may encompass healthcare (medical, dental, and vision), life insurance, disability coverage, commuter benefits, and retirement options. Employees are encouraged to take time off for vacation and personal reasons to maintain a healthy work-life balance. Please note that not all benefits are available in every location or for every role. For specific details, consult with your recruiter.

Roku's Culture:

Roku fosters a dynamic work environment where everyone is focused on collective success. We strive to surround ourselves with talented individuals who are easy to collaborate with and maintain humility. A sense of humor is valued, and we believe that a smaller team of highly skilled individuals can achieve more than a larger group of less talented members. We are independent thinkers with ambitious ideas who act decisively, move quickly, and accomplish remarkable results through collaboration and trust. At Roku, you will be part of a company that is transforming the way the world experiences television.