Associate Director Ad Operations Lead

4 weeks ago


New York, New York, United States ESPN Full time

As a key member of the ESPN Media team, the Associate Director Ad Operations Lead will oversee the execution of advertising campaigns across various digital media channels. This role involves managing a team responsible for ad trafficking and optimization, collaborating with sales and marketing teams to ensure campaign objectives are met, analyzing campaign performance metrics, identifying areas for improvement, and staying updated on industry trends and best practices.

Key Responsibilities:

  • Lead a team of ad operations professionals to ensure the successful execution and delivery of advertising campaigns across multiple digital media platforms.
  • Oversee end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators across ESPN O&O and paid digital media channels.
  • Collaborate with internal and external teams to drive resolution efforts and develop processes related to trafficking, workflows, and tools that support effective project delivery.
  • Effectively communicate project status by creating and maintaining comprehensive project plans and providing regular updates on schedules, progress, risks, change impacts, results, etc.
  • Stay ahead of the curve by monitoring industry trends and emerging technologies to implement innovative ad operations solutions.
  • Manage relationships with ad tech vendors and partners to leverage new tools and technologies for improved campaign performance.

Requirements:

  • Minimum 7 years of experience in Digital Operations, Media, or a related field.
  • Minimum 4 years of experience managing a team and fostering a collaborative culture.
  • Must have experience with direct response campaigns.
  • Ability to organize tasks effectively and develop workflows.
  • Technologically savvy and able to sift through digital tools smoothly.


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