Associate Director Ad Operations Lead
4 weeks ago
As a key member of the ESPN Media team, the Associate Director Ad Operations will oversee the execution of advertising campaigns across various digital media channels, manage a team responsible for ad trafficking and optimization, collaborate with sales and marketing teams to ensure campaign objectives are met, analyze campaign performance metrics, identify areas for improvement, and stay updated on industry trends and best practices.
Responsibilities- Lead a team of ad operations professionals to ensure the successful execution and delivery of advertising campaigns across multiple digital media platforms.
- Oversee end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators across ESPN O&O and paid digital media channels.
- Collaborate with internal and external teams to drive resolution efforts and develop processes related to trafficking, workflows, and tools that support effective project delivery.
- Effectively communicate project status by creating and maintaining comprehensive project plans and providing regular updates on schedules, progress, risks, change impacts, results, etc.
- Stay ahead of the curve by monitoring industry trends and emerging technologies to implement innovative ad operations solutions.
- Manage relationships with ad tech vendors and partners to leverage new tools and technologies for improved campaign performance.
- Minimum 7 years experience in Digital Operations, Media, or a related field.
- Minimum 4 years experience managing a team and fostering a collaborative culture.
- Must have experience with direct response campaigns.
- Ability to organize tasks effectively and develop workflows.
- Technologically savvy and able to sift through digital tools smoothly.
Bachelor's degree or equivalent in business, computer science, marketing, or a related field.
ESPN is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.
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Associate Director Ad Operations Lead
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New York, New York, United States ESPN Full timeAs a key member of the ESPN Media team, the Associate Director Ad Operations Lead will oversee the execution of advertising campaigns across various digital media channels. This role involves managing a team responsible for ad trafficking and optimization, collaborating with sales and marketing teams to ensure campaign objectives are met, analyzing campaign...
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