Car Audio Marketing Specialist

4 days ago


Louisville, Kentucky, United States Sonic Electronix Full time
Job Title: Car Audio Marketing Coordinator

At Sonic Electronix, we're seeking a highly motivated and experienced Car Audio Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy, engaging with car audio enthusiasts, and building relationships within the industry.

Key Responsibilities:
  • Social Media Management: Develop and execute a social media strategy across Facebook, Instagram, Reddit, and relevant forums, actively engaging with car audio communities, creating and curating content, and monitoring social media channels for trends and feedback.
  • Community Engagement: Build and maintain relationships with car audio installers, custom shops, and DIY enthusiasts, collaborating with micro-influencers and custom automotive personalities to generate authentic content, and collecting and curating high-quality images and videos for marketing materials.
  • Trade Show Coordination: Plan, coordinate, and manage the company's presence at key industry trade shows, working with the sales and marketing teams to develop compelling booth experiences, and ensuring that content from trade shows is captured and repurposed for social media and other marketing channels.
  • Portfolio Development: Develop a portfolio of content showcasing the work of installers, DIY enthusiasts, and custom shops, and work closely with the marketing team to create case studies, testimonials, and other content that highlights the brand's impact on the car audio community.
Qualifications:
  • Proven experience in social media management and community engagement, preferably in the car audio or automotive industry.
  • Strong understanding of Facebook, Instagram, Reddit, and online forums related to car audio.
  • Experience in coordinating and managing trade show participation.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Passion for car audio, custom automotive work, and the broader automotive community.
  • Strong organizational skills with attention to detail.
  • Knowledge of basic graphic design or video editing is a plus.


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