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Automotive Marketing Coordinator

2 months ago

Louisville, Kentucky, United States Sonic Electronix Full time
Job Description

Sonic Electronix is seeking a highly motivated and experienced Car Audio Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy to promote our brand and products within the car audio industry.

Key Responsibilities
  • Social Media Management
    • Develop and execute a social media strategy across various platforms to increase brand awareness and engagement.
    • Actively engage with car audio enthusiasts, installers, and DIY custom shops on social media, sharing content and fostering discussions.
    • Create and curate high-quality content (images, video, written) that aligns with the brand's voice and goals.
    • Monitor social media channels for trends, feedback, and opportunities for engagement.
  • Community Engagement
    • Build and maintain relationships with car audio installers, custom shops, and DIY enthusiasts to promote our brand and products.
    • Collaborate with micro-influencers and custom automotive personalities to generate authentic content and promote our brand.
    • Collect and curate high-quality images and videos from installers and custom shops for use in marketing materials.
    • Act as the brand ambassador in online forums, ensuring the brand is well-represented in discussions.
  • Trade Show Coordination
    • Plan, coordinate, and manage the company's presence at key industry trade shows to promote our brand and products.
    • Work with the sales and marketing teams to develop compelling booth experiences that attract and engage attendees.
    • Ensure that content from trade shows is captured and repurposed for social media and other marketing channels.
    • Build a network of trade show contacts and maintain relationships with key industry players.
  • Portfolio Development
    • Develop a portfolio of content showcasing the work of installers, DIY enthusiasts, and custom shops to promote our brand and products.
    • Work closely with the marketing team to create case studies, testimonials, and other content that highlights the brand's impact on the car audio community.
  • Analytics and Reporting
    • Monitor and report on the performance of social media campaigns, community engagement, and trade show activities.
    • Use analytics tools to track growth, engagement, and return on investment for all marketing activities.
Qualifications
  • Proven experience in social media management and community engagement, preferably in the car audio or automotive industry.
  • Strong understanding of Facebook, Instagram, Reddit, and online forums related to car audio.
  • Experience in coordinating and managing trade show participation.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Passion for car audio, custom automotive work, and the broader automotive community.
  • Strong organizational skills with attention to detail.
  • Knowledge of basic graphic design or video editing is a plus.