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Senior Product Strategy Manager

2 months ago

Chicago, Illinois, United States InterEx Group Full time
Senior Manager Product Strategy

Join InterEx Group as a Senior Manager Product Strategy and lead the Media Mix Modeling (MMM) project. This is a 12-month contract position based in Chicago, working with a family-owned business with over $35 billion in global sales.

Key Responsibilities:
  • Lead the MMM project, requiring experience in running projects with MMM and econometric models.
  • Develop and manage relationships with stakeholders, including senior leadership, and present compelling stories and capabilities.
  • Manage complex problems and projects, with a focus on Sales & Marketing Analytics for a Consumer Packaged Goods (CPG) company.
  • Work with internal teams and external agencies to deliver shopper/brand/media marketing insights.
  • Utilize key internal and external consumer data sources, including Consumer panel data, first-party data, and third-party data from providers like Kantar, Dynata, Nielsen, and IRI.
Requirements:
  • Experience in running projects with MMM and econometric models.
  • Skilled at building and managing relationships, including stakeholder management.
  • Project management skills and ability to solve complex problems.
  • Knowledge of Sales & Marketing Analytics for a CPG company.
  • Experience working with internal teams and external agencies.
  • Knowledge of and experience using key internal and external consumer data sources.