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Channel Marketing Manager

4 weeks ago

Benton Harbor, Michigan, United States IDEX Full time
Channel Marketing Manager

We are seeking an experienced Channel Marketing Manager to join our team at IDEX. This role involves developing and executing marketing strategies that drive growth and increase market share through our distribution channels.

Key Responsibilities:
  • Plan, execute, and measure marketing campaigns to support distributors, resellers, and other channel partners.
  • Create compelling marketing materials, including brochures, presentations, case studies, and digital content to support channel marketing initiatives.
  • Develop training programs to educate channel partners on product offerings, value propositions, and sales techniques.
  • Cultivate and maintain strong relationships with distribution partners, ensuring they have the tools and resources needed to effectively promote our products.
  • Work closely with the sales team, product management, and other internal stakeholders to align marketing efforts with overall business goals.
  • Establish and monitor key performance indicators (KPIs) to assess the effectiveness of channel marketing programs and initiatives.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field from an accredited college or university.
  • Minimum of 5 years of proven experience in marketing, project management, or public relations.
  • Excellent oral and written communication skills.
  • Strong understanding of social media communication styles and social media tools.
  • Team-oriented approach.
  • Proficient user of Microsoft Office Suite.

IDEX is an Equal Opportunity Employer and Affirmative Action Employer. We give consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.