Digital Marketing Manager
4 weeks ago
Ruder Finn, a leading integrated digital marketing agency, is seeking a highly skilled SEM Manager to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
Key Responsibilities:
- SEM Campaign Development: Establish and refine SEM ad campaigns, including keyword research, pacing, A/B testing, and ongoing campaign optimization.
- SEM Copy Development: Create SEM copy aligned with brand messaging and best practices for optimal performance.
- Reporting and Analysis: Aid in weekly/monthly/quarterly SEM reporting deliverables, pulling data and synthesizing results into easy-to-understand insights.
- Tool Utilization: Tap SEMrush and other relevant tools for campaign optimization and competitive insights.
General Responsibilities:
- Data Analysis: Extract and analyze data/metrics for client reports, ensuring proficiency in platform-specific analytics and Google Analytics/GA4.
- Tagging and Tracking: Assist in the setup of accurate tagging and tracking parameters to assess media performance, attribution, and measurement of results across paid marketing channels.
- Team Collaboration: Participate actively in team meetings and client discussions, contributing data-driven ideas on strategy to support client goals.
- Performance Review: Review performance in connection to client sales and conversion/intent objectives.
- Industry Awareness: Maintain awareness of industry trends and impact to client & assigned accounts.
- Research: Assist in conducting competitive and category-specific research.
Qualifications:
- 3+ years of experience in SEM for consumer/health brands; eCommerce and/or pharma experience a plus.
- Must have experience with: Google Ads, Bing Ads, GA4, Google Ads Editor.
- Bonus experience: Shopify, Magento, or other eCommerce platforms, international/multilingual search engine marketing, Google Tag Manager.
- Strong analytical skills with proficiency in Microsoft Excel.
- Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook).
- Proactive and enthusiastic with an ability to juggle tasks for multiple client accounts and meet competing deadlines.
- A self-starter who has strong problem-solving skills and is always curious to learn more; is driven to own your work and responsibilities.
- Creative in approach, but data informed.
- Great energy, curiosity to do and learn new things to support agency growth and offerings.
- Detail-oriented, organized, and dedicated.
- Bachelor's degree in marketing, digital/integrated marketing, or related field preferred.
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