Director of North American Integrated Marketing

2 days ago

San Francisco, California, United States Tatcha Full time
About Tatcha

Tatcha is a leading prestige skincare brand in the United States, founded by Victoria Tsai in 2009. Our brand is rooted in Japanese well-being philosophies and advanced by modern science. We are committed to our core values of integrity, innovation, and philanthropy, and partner with organizations like "Room to Read" to help make quality education accessible to all.

Job Description

We are seeking a highly skilled and experienced Director of North American Integrated Marketing to join our team. As a key member of our marketing team, you will be responsible for creating and executing 360 North American marketing strategies and plans that drive brand awareness, sell-out, and market share.

The ideal candidate will have a strong background in integrated marketing, with experience managing creative, media, and communications agencies, as well as overall marketing budgets. You will be responsible for developing and leading the overall North American integrated marketing calendar, and will work closely with cross-functional teams to deliver cohesive marketing plans that achieve company goals.

Key responsibilities will include:

  • Developing and executing North American omni-channel marketing efforts, creating multi-channel campaigns that drive demand to meet retail sales expectations while also delivering long-term brand objectives
  • Developing and leading the overall North American integrated marketing calendar
  • Serving as a central driver of NA marketing activity, working cross-functionally across Global Brand Marketing, Product Marketing, Consumer Engagement, Retail, and Creative teams to deliver cohesive marketing plans that achieve company goals
  • Bringing in and leveraging market research, consumer insights, and industry trends to inform campaign strategies
  • Ensuring delivery of all campaigns on time and in full, carefully managing each campaign across channels
  • Leading brand partnerships that help fuel brand momentum and introduce Tatcha to new customers, including identifying partners and managing partnership execution
  • Overseeing concepting and execution of consumer events and experiential activations that support overall NA Marketing Calendar
  • Building robust marketing performance measurement plans that enable real-time optimization of campaigns
  • Helping manage the integrated marketing budget effectively to ensure optimal resource allocation and generate maximum ROI
Qualifications

We are looking for a highly skilled and experienced marketing professional with a strong background in integrated marketing. The ideal candidate will have:

  • Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
  • Minimum of 10+ years of marketing experience or equivalent experience in integrated marketing, including managing creative, media, and communications agencies and overall marketing budgets
  • Relevant experience with major beauty retailers across North America, including but not limited to Sephora and QVC
  • General management mindset with the ability to manage brand-relevant initiatives that increase brand awareness, customer acquisition, and retention
  • Excellent judgment, maturity, and decision-making skills with integrity and empathy
  • Strong analytical skills and ability to leverage data to drive decision-making
Competencies

We are looking for a highly skilled and experienced marketing professional with the following competencies:

  • High emotional intelligence and self-awareness (i.e., low ego), which encourages positive energy, passion, and fun throughout the organization
  • Passionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership team
  • Demonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of teamwork, innovation, entrepreneurial spirit, excellence, and philanthropy
  • Able to manage and organize complexity across a wide range of stakeholders with clarity and purpose
  • Creative and detail-oriented problem solver

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